Senior Marketing Executive - City of London, United Kingdom - BMS Performance Ltd

BMS Performance Ltd

Verified Company

City of London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The role of the
Senior Marketing Executive:

The Senior Marketing Executive help develop and deliver the marketing strategy for the demand generation arm of our clients marketing services business unit; providing high-quality lead generation campaigns to colocation, advisory and technology providersacross the digital infrastructure sector.

Alongside the wider Demand Generation team, you'll be responsible for delivering complex client campaigns across the full marketing mix; leveraging digital media, sponsored content, video and broadcasting activations that generate highly qualified MQLs.

The responsibilities of the
Senior Marketing Executive:

Own & execute the marketing plans for your dedicated channels
Independently execute marketing plans to achieve revenue, lead generation, subscription and viewership targets for campaigns within your portfolio
Establish & refine target audiences for each of your channels based on industry personas
Work with our clients partners and speakers to create compelling, measurable influencer marketing campaigns
Create engaging ondemand viewership campaigns for our ondemand streaming service, with strong storytelling
Design digital marketing collateral for the campaigns within your channels (Brochures, leaderboards, MPUs, social cards, etc)
Deliver organic social media campaigns across LinkedIn, Twitter, and Facebook

To be considered
you must have:

Outgoing and collaborative team player
A confident copywriter with excellent communication skills
Proven experience in a B2B demand generation role, or minimum of 2+ years of marketing experience in a B2B environment ideally a media or large conference business
Have a strong understanding of marketing fundamentals
Have experience with CRM and content management systems, marketing automation tools, and social media channels

The
package:

Salary: £30,000 £35,000
20% bonus
Hybrid working

The
company:

Our client empowers the people who plan, build, operate and supply digital infrastructure to ensure they make better decisions in a fast moving and complex environment.

They have been publishing content and running events since 1998 and are trusted sourceof information within the industry.

This successful business helps organisations build highly targeted objective based campaigns meeting KPIs and delivering strong ROI.

Whether through magazine advertising, banners, advertorials, webinars, white papers, video, infographics, our client offersa suite of bespoke channels to help marketeers reach their objectives.

Location:
The position of Senior Marketing Executive is hybrid working based in Central London.

BMS Performance have spent years building strong relationships with leading companies.

We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.