- Drive, shape, implement, and develop the UK&I marketing strategy
- Focus heavily on utilizing data to make decisions, including customer and consumer insights and analysis of sector/product trends
- Collaborate with Innovation and Finance teams to create future marketing plans for new products and pricing
- Build and maintain customer relationships to stay informed about their plans and projects
- Work closely with NPD to align the product pipeline with commercial goals
- Engage with global colleagues on social media and web content
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Head of Marketing
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Head of Marketing - Kettering, United Kingdom - QLM Search
Description
QLM Search are teaming up with a division of a global group to recruit a Head of Marketing role that has just been created. This position will support the UK&I Sales Director and work closely with the Innovation leader and broader leadership team. It's a fantastic opportunity to influence and drive the strategy in the specialized B2B ingredients unit. You'll have plenty of room to shape and innovate in this role. As a strategic leader, you will collaborate with the leadership team while also being hands-on. The ideal candidate should have a good understanding of B2B Ingredients/B2C Food/Beverage.
Key responsibilities of this role include:
The ideal candidate should have a background in B2B, Ingredients, Food, Beverage, or a B2C profile emphasizing consumer insights and analysis. You must be highly organized, strategic, and have the determination to drive change. Candidates with experience in the sector, a data-driven approach, and a focus on insights and value creation will be preferred. This role offers a great opportunity to shape the current marketing strategy and influence the future.