CRM / Email Marketing Specialist - Bury St. Edmunds, United Kingdom - SaveMoneyCutCarbon

SaveMoneyCutCarbon
SaveMoneyCutCarbon
Verified Company
Bury St. Edmunds, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description

In this role, you will be working hands on with Hubspot implementation, 3rd party integrations, automation, reporting and advising on improvements in regards to our data, its behaviour and usage.


You will be reporting to the Head of Digital Marketing and will work closely with the Marketing, Sales and Customer Service teams to ensure our customer journey is aligned with our business objectives.


We are looking for a technical doer with a strategic mindset, who isn't afraid to share new ideas and execute on them.

You should be a team player who works well with others, as well as independently.


What this role entails:


  • Be responsible for the development and maintenance of the organization's CRM and automation platforms
  • Ensure the CRM and automation systems help to provide an effective sales & retention funnel
  • Implement and report on segmentation strategy based on customer behaviour, interest and engagement
  • Own optimisation, delivery, and reporting of all automated campaigns, creating a bestinclass customer journey experience
  • Continuously optimise campaigns using a test and learn approach.
  • Identify new opportunities to increase engagement, conversion, and retention
  • Providing support to other team members and departments on the use of our CRM platforms, where necessary

Who we are looking for:


  • Datadriven and analytical.
  • Have solid understanding of GDPR and its practical implications on CRM and broader Marketing initiatives.
  • Organised with a strong attention to detail and an ability to multitask and work effectively in a fastpaced environment.
  • Team player with excellent collaboration and communications skills and a positive attitude.
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