Brand & Marketing Manager - London, United Kingdom - Chelsea Football Club

Description

The purpose of this role is to drive the fan experience at Chelsea FC, to be accountable for the planning and delivery of the matchday experience across both Stamford Bridge and Kingsmeadow.

Brand Experience Manager
Fan Engagement - Marketing
The purpose of this role is to drive the fan experience at Chelsea FC, to be accountable for the planning and delivery of the matchday experience across both Stamford Bridge and Kingsmeadow


CONTRACT:
Casual
Planning & Operation
Planning and executing full fan experience on match days at Stamford Bridge & Kingsmeadow, being the lead contact and decision maker, including but not limited to:
half-time, full time)
Communicate the schedule of activity to senior management ahead of every match day and event
Develop with the agreement of the Head of Matchday safety a planning structure, and implement operational plans/procedures for match days and event days

Review & optimise all processes to align on-pitch and in-bowl activations with big screen content at every game, ensuring brand consistency.

Align with Matchday Safety weekly to keep Operations team informed of all fan experience activity at upcoming games, agreeing how these fit within wider business plan.

Being agile to working environment with changing regulations, and updating all stakeholdersregarding fan experience activity regularly

Managing full fan experience activity on event days, liaising with account lead from agencyincluding the big screen gallery operation.

Maintain clear lines of communication between Marketing, ChelseaStudios, AV, Operations, Facilities, Matchday Safety, our agency and senior management on event days
Collate and circulate summary of fan experience events to key internal staff after every matchday, with quality control checks on all fan experience activity at every game
Pre-season tour (Menand Women First Teams)
Open Training, Player Signing)
To adhere to the club's policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels

Tocreate a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead.

HERE TO WIN (Measures of Performance):


Planning & Operation:
Remembrance Day, Rainbow Laces, Chinese New Year, Partnership Activations etc.
Successful delivery of full fan experience at Stamford Bridge at every game
commitment to working weekends & evenings – in line with the fixture schedule, the duties of the post require weekend and evening work to meet the needs of the agreed programme of events
~ Sporting or entertainment tech& AV knowledge alongside creative & production experience
~Computer literate with experience using excel, word,databases and PowerPoint

Chelsea FC and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups).

Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.