Brand and Marketing Copywriter - London, United Kingdom - Napo

Napo
Napo
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

About Napo:


We are a young, exciting and rapidly growing insurtech company dedicated to building ambitious, innovative products that help millions be responsible and fulfilled pet parents.

Pet insurance is seen by many as merely a boring but necessary expense, a safety net against unexpected vet bills.

We're changing that perception.

How? By being about more than just insurance and creating innovative, memorable experiences that our members love and keep coming back to.

It's not just about our award-winning insurance products.

We offer great pet care with training products, vet, trainer and behaviourist consults and all the guidance pet parents need, every step of the way.


The role:


We're looking for an highly ambitious brand and marketing copywriter to compliment our team of talented growth specialists, taking our brand to new heights.

You must combine creativity and storytelling with purpose - breathing energy and passion into our vision for Napo. We're developing our brand strategy with a focus on driving awareness of our brand through positioning and targeted campaigns.


You will:


  • Write engaging and persuasive copy for ads, campaigns, socials and more
  • Play a key role in our brand development, helping to craft our voice and tone, core messaging, taglines and slogans
  • Weave a compelling, consistent story across channels and touchpoints
  • Collaborate with design, insights, data and more to explore and push the boundaries of how we communicate
  • Obsess over how effective your writing is through analysis of data
  • Stay on top of cultural and creative trends to understand what concepts engage, convert and retain
  • Take ownership and ensure everyone writes in the Napo way

Skills you need:


  • High standards in written and verbal communication, and conceptual thinking
  • A love of storytelling, attention to detail and passion for crafting and conveying a rich narrative
  • An open, collaborative mindset, the ability to run workshops and confidence to articulate your choices and receive feedback
  • To think and act strategically, consider experiences a whole and be driven to solve customer problems and have big impact

Experience that is important to us:

  • Start-up or B2C experience essential
  • Working in collaborative teams
  • Being an animal lover nonnegotiable

Behaviours required to be successful in the role:

  • Be proactive
  • identify what needs to be done and run with it
  • Be curious show willingness to explore, learn and experiment
  • Take ownership be responsible for projects from start to finish and own mistakes and improvement
  • Be excited immerse yourself in our mission and fully play your part through being a wordsmith to help us achieve it

What we offer:

Everyone is an owner at Napo; you will receive stock options on day 1

Hybrid work environment (for now, we love to have people in the office two days per week - we have a friendly office in central London)

Generous leave policy (25 days annual holidays + bank holidays) plus your birthday as an additional day off

Budget for personal growth and training


Some of our benefits:

  • BUPA health insurance with YuLife app
  • Unlimited GP video consultation (via Bupa Blua Health)
  • Pension scheme
  • Napo insurance for your pets

Our values:

-
Be candid and authentic

  • We bring our true selves to work who we wholly are.
  • We are transparent and are not afraid to share information with each other good and bad news.
-
Trust and care for each other

  • We trust each other to do the right thing.
  • We are not afraid to make mistakes, and we ask for help when we need it.
  • We encourage each other; when people struggle, we help them.
-
Do the right thing

  • We are fair to our customers, and we care about the wellbeing of their pets.
  • When facing difficult decisions, we put ethics above profits.
  • We always act in the best interest of the company.
-
We are all owners and optimise for impact

  • We are always looking for the most impactful thing to work on.
  • We take responsibility, and we're problem solvers hold yourself and others accountable.
  • Nothing is somebody else's problem; we are collaborative and always jump in to help where needed.
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