- Implement comprehensive marketing strategies aligned with the company's goals and values, operating within an agreed budget
- Collaborate with cross-functional teams to ensure marketing initiatives support product launches and overall business objectives
- Awareness and understanding of competitors and key USPs
- Cultivate and maintain a strong brand presence in the market including website content management
- Develop and enforce brand guidelines to ensure consistency across all marketing channels
- Management of brand application internally and externally with partners
- Oversee digital marketing campaigns, including social media, blogging and news, email, and content marketing, to drive brand awareness and lead generation
- Analyse data and metrics to optimize digital marketing strategies for maximum impact and provide support on maintenance of customer data
- Support product and project launches and marketing activities alongside identification and management of PR opportunities which require proficient levels of copywriting & proofreading
- Create engaging and informative content
- Collaborate with internal teams and external partners to produce high-quality marketing collateral
- Support and execute marketing events, trade shows, and sponsorships to enhance brand visibility
- Coordinate with all stakeholders to ensure alignment between marketing efforts and sales goals with clear KPIs/ROI for each activity
- Multi- channel marketing experience (ideally with B2B audience)
- Adobe Creative Suite: to a proficient level and at a minimum in the following programs: Illustrator, InDesign and Photoshop (desirable)
- Proven experience in marketing roles, preferably in the technology /EV or clean energy sector
- In-depth knowledge of marketing strategies, including digital marketing, content creation, and brand management
- Strong analytical skills and proficiency in marketing analytics tools
- Excellent verbal and written communication skills
- Creative technical, graphic design and analytical skills
- Ability to prioritise workload and meet deadlines
- Effective planning and organisational skills
- First class attention to detail
- Ability to work as part of a team
- Self starter and proactive approach to work and problem solving
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Marketing Manager - Marlow, United Kingdom - Bucks and Berks Recruitment
1 month ago
Description
This is a fantastic opportunity for an experienced Marketing Manager to join our client.
Based in Marlow, our client is leading the way for change and developing new ways to tap into renewable energy and achieve Net Zero. The Marketing Manager will play a pivotal role in shaping the brand identity and drive awareness of our client's energy optimisation solutions.
You will be responsible for supporting the creative development and execution of strategic B2B marketing plans in line with the business and ambitious growth. Through a multi -channel approach, you will help to promote their products, engage their target audience and contribute to the growth and reputation of the company.
This role is hybrid (2-3 days a week in the office) and is paying circa £40k plus benefits.
Duties include
Skills/Experience
Please note that we will only contact those candidates that we assess as suitable for the positions we have currently available based on their experience, training, and skills. If we do not have anything suitable, we will not keep your CV for more than 30 days.
As an equal opportunity employer, Bucks and Berks Recruitment is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.
