Jobs
>
London

    Head of Customer Marketing - London, United Kingdom - Plum Fintech

    Plum Fintech
    Plum Fintech London, United Kingdom

    3 weeks ago

    Default job background
    Description

    At Plum, we're on a mission to maximise wealth for all. We're making saving money effortless and turning investing into something everyone can do.

    Our journey began back in 2017, when we became one of the first to use artificial intelligence and automation to simplify personal finance. Fast forward to today, and we've already helped people save £2 billion across 10 European markets.

    Named the UK's fastest-growing fintech in the Deloitte Technology Fast 50, our success is down to the passion and dedication of our diverse team. Based in our London, Athens and Nicosia offices, 170 talented people work together to empower people to do more with their money. And now, the team is growing

    The Role

    As the Head of Customer Marketing at Plum, you will play a pivotal role in driving revenue growth from our customer base through strategic customer communications. You will be responsible for crafting and executing comprehensive marketing campaigns aimed at driving subscriptions, cross-selling products, and enhancing customer engagement to mitigate churn. This role requires a strategic thinker with a deep understanding of customer behaviour, exceptional communication skills, and a passion for driving results.

    Key Responsibilities

    • Develop and implement Plum's customer marketing strategy aligned with company goals to drive revenue growth from the Plum customer base
    • Lead the creation of targeted marketing campaigns aimed at cross-selling subscription tiers and additional products or services
    • Utilise data-driven insights to segment the customer base and personalise marketing communications for maximum impact
    • Collaborate closely with the product team to identify opportunities for product-led growth and develop marketing strategies to support new feature launches or enhancements
    • Oversee the end-to-end execution of marketing campaigns, including campaign ideation, creative development, channel selection, and performance tracking
    • Continuously monitor and analyse key performance metrics to assess campaign effectiveness and identify areas for optimization
    • Work closely with the customer success team to understand customer needs, preferences, and pain points, and tailor marketing initiatives accordingly
    • Implement strategies to increase customer engagement and loyalty, ultimately reducing churn and increasing customer lifetime value
    • Stay informed about industry trends, competitive landscape, and best practices in customer marketing, and leverage this knowledge to drive innovation and continuous improvement

    Requirements

    • 10+ years experience working in Customer Marketing
    • 3+ years successfully leading a Customer Marketing team, preferably within the fintech or SaaS industry
    • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
    • Strong analytical skills with the ability to interpret data and derive actionable insights
    • Excellent communication skills with the ability to craft compelling messages tailored to different audience segments
    • Strategic thinker with the ability to develop and execute long-term marketing strategies
    • Experience working cross-functionally with product, sales, and customer success teams
    • Proficiency in marketing automation tools, CRM systems, and analytics platforms
    • Demonstrated leadership capabilities with the ability to inspire and motivate a team

    Plum's Perks

    • We're all in this together Own part of the company through stock options
    • Annual training budget
    • Private Health Insurance with Aviva
    • Pension Plan with NEST
    • Flexible approach to remote working, though we encourage at least 2-3 days a week in our beautiful office in central London for optimal collaboration
    • Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee
    • Free Plum Premium subscription (normally £9.99 a month)
    • 2 weeks paid sabbatical after four years of service
    • 25 days holiday a year, excluding bank holidays (33 in total)
    • 45 days work from anywhere
    • Employee referral scheme up to £4000
    • 1 day paid leave for volunteering, supporting you giving back to society
    • Enhanced maternity pay
    • Team trip to secret destinations once a year
    • A vibe that's

    If you think this sounds like you, don't hesitate to get in touch

    Thanks,

    Plum Τeam

    *Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.

  • Advanced Resource Managers Limited

    Customer Marketing

    3 weeks ago

    Advanced Resource Managers Limited London, United Kingdom

    **Customer Marketing & Behaviour Change Manager - London (Hybrid) - 4 Month contract - Inside IR35 - £350 per day PAYE** · Advanced Resource Managers are looking for a Customer Marketing/Campaign Manager with a strong knowledge of Behavioural Change to join one of their public se ...

  • Cranberry Panda

    Head of Customer Marketing

    1 week ago

    Cranberry Panda London, United Kingdom

    **2950MH**: · **£90,000 - £120,000**: · **London (Hybrid)**: · **Permanent Post, Client Side, Senior**: · A unique opportunity to work for one of the biggest names in the Fashion space · We are excited to be working with this Fashion powerhouse to help them hire for a newly creat ...

  • goodlord

    Customer Marketing Executive

    2 weeks ago

    goodlord London, United Kingdom

    **Location** - hybrid role, based 2 days a week at our office in **_East London_** (right by Aldgate East) **OR **our office in **_Sheffield_** city centre, the other 3 days from home or office, it's up to you · This role would suit a second marketing jobber either with previous ...

  • Foxtons

    Customer Marketing Executive

    2 days ago

    Foxtons London, United Kingdom

    **About The Role**: · Foxtons, London's number 1 estate agency brand, are seeking a driven and creative Customer Marketing Executive to join their growing team of 11 marketing experts, working across Customer Marketing, Brand, Performance, Social and PR. · **Core Responsibilities ...

  • Moonpig

    Head of Customer Marketing

    3 days ago

    Moonpig London, United Kingdom

    **_Our Ways of Working:_** · - We believe that we do our best work when we are together, but also appreciate that everyone works in different ways. That's why we operate with three working models which look to define where and how our people work - Remote, Hybrid, Site/Office - b ...

  • LexisNexis Risk Solutions Group

    Customer Marketing Executive

    4 days ago

    LexisNexis Risk Solutions Group London, United Kingdom

    **Customer Marketing Executive, EMEA - ICIS, Bishopsgate, London (Hybrid)** · ICIS connects data, markets, and customers to create a comprehensive, trusted view of the global commodities markets. For our customers, the intelligence we provide is empowering, which as a result infl ...

  • Zscaler

    Customer Marketing Executive

    2 days ago

    Zscaler London, United Kingdom

    Company Description · With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging th ...

  • AJ Bell

    Customer Marketing Consultant

    3 hours ago

    AJ Bell London, United Kingdom

    Company Description · **Job Description**: · Due to company growth, we're recruiting a Customer Marketing Consultant to provide support on an interim basis to both the Head of Marketing and Senior Engagement Manager. · **What does the job involve?** · - Deliver key customer progr ...

  • Nationwide Building Society

    Head of Customer Marketing

    3 days ago

    Nationwide Building Society London, United Kingdom

    **Contract Type**: Permanent · - **Ref**: R00AOR02817 · - **Closing Date**:05 July 2023 · As head of Customer Marketing and Planning, you'll lead the teams that plan, prioritise and create all the customer marketing at Nationwide. Unlike other banks, we are owned by and run for o ...

  • Feedzai

    Head of Customer Marketing

    2 days ago

    Feedzai London, United Kingdom

    Feedzai is the world's first RiskOps platform for financial risk management, and the market leader in safeguarding global commerce with today's most advanced cloud-based risk management platform, powered by machine learning and artificial intelligence. Feedzai is securing the tra ...

  • Brown-Forman

    Customer Marketing Executive

    1 day ago

    Brown-Forman London, United Kingdom

    CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: · For best results, use Google Chrome to view this page. · Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a r ...

  • Molson Coors

    Customer Marketing Executive

    4 days ago

    Molson Coors London, United Kingdom

    **Date**:Feb 7, 2023**Location**:London, GB**Company**:MolsonCoors_UK**Requisition ID**:25264- London Based Hybrid Role**Why You Should Join Us** · - For over two centuries Molson Coors Beverage Company has been brewing beverages that unite people for all of life's moments. We pr ...

  • Accountingcpd

    Customer Service and Marketing Assistant

    3 weeks ago

    Accountingcpd London, United Kingdom

    The job is office-based, in Vauxhall. We are currently operating hybrid working with staff doing some days in the office and some at home, depending on what suits them. The role will require three days in the office a week, after an initial training period. · **Responsibilities** ...

  • Canvas Events

    Customer Success and Marketing Support

    1 week ago

    Canvas Events London, United Kingdom

    **The most dynamic venue finding platform in the events industry is recruiting a Customer Success and marketing support person to help drive expansion. Come and fulfil your potential at an organisation with a standout culture, driven by a mission to disrupt the events industry wi ...

  • Tripadvisor

    Customer & Community Marketer (Viator)

    2 days ago

    Tripadvisor London, United Kingdom

    **About Viator** · - Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the nich ...

  • Capital One - UK

    Market & Customer Research Lead

    1 day ago

    Capital One - UK London, United Kingdom

    White Collar Factory , United Kingdom, London, London · Market & Customer Research Lead · **About this role** · We are looking for a Research & Insight lead to join our Research Team. Our team is at the heart of driving Customer Closeness across Capital One. We're on a mission to ...

  • deverellsmith

    Customer Relations Marketing Administrator

    1 week ago

    deverellsmith London, United Kingdom

    Are you a marketing and social media whizz? · - Motivated to pursue a career working in luxury new build property? · As a **New Homes Customer Relations + Marketing Administrator**, you'll play a central role in the communication and PR with new home buyers after they have moved ...

  • Lipton Media

    Customer Marketing Manager

    4 days ago

    Lipton Media Fulham, United Kingdom

    **Customer Marketing Manager** · **£45,000 - £52,000** · **Hybrid Working** · **12 Month Contract** · Globally renowned events business seeks a highly talented Customer Marketing Manager to join their talented team working on a market leading large-scale event. · Customer markete ...

  • Blue Pelican Group

    Senior CRM Analyst, Customer Marketing

    3 days ago

    Blue Pelican Group London, United Kingdom Full time

    Senior CRM Analyst, Customer Marketing · Location: Hybrid working, Central London offices, 10 days in office every month. · Salary: £48,000 - £55,000 plus 10% bonus, pension, healthcare, life assurance, etc. · The keys to success with this role isn't how well you can create a vis ...

  • Blue Pelican Group

    Senior CRM Analyst, Customer Marketing

    1 week ago

    Blue Pelican Group London, United Kingdom Full time

    Senior CRM Analyst, Customer Marketing · Location: Hybrid working, Central London offices, 10 days in office every month. · Salary: £48,000 - £55,000 plus 10% bonus, pension, healthcare, life assurance, etc. · The keys to success with this role isn't how well you can create a ...