Senior Advertising Marketing Officer - Bradford, United Kingdom - University of Bradford

    University of Bradford
    University of Bradford Bradford, United Kingdom

    1 month ago

    Default job background
    Full time
    Description


    Senior Advertising Marketing Officer

    Professional Services

    Outreach, Recruitment and Marketing

    Salary: £33,966 to £37,099 per annum pro rata Post Type: Full Time Contract Type: Fixed Term Closing Date: Saturday 11 May 2024 Interview Date: To be confirmed Reference: HR

    The Senior Advertising Marketing Officer will be an experienced marketeer who has a strong understanding of advertising products and channels. With at least two years experience either working as a client with an advertising agency or at an advertising agency you will be confident writing campaign briefs, understanding and interpreting advertising plans, project managing the team to produce the advertising assets, writing google copy and analysing results to provide recommendations to senior colleagues.

    The post holder will have experience in the following;

  • Liaise with the procured advertising agency
  • Brief in-house teams to deliver content and project management the asset creation for each media plan
  • Dispatch content to Education Cubed and sign off final proofs ready for going live
  • Write Google and Google Performance Max ads based on campaign and course portfolio
  • Ensuring robust tracking is in place and access dashboards to monitor performance
  • Work with academics to understand their course USPs and prepare ad copy to support this
  • Prepare campaign briefs for new media plans
  • Ensuring that deadlines are met and assets are created and trafficked in plenty of time
  • Raising PO's and budget management

    • You will have excellent problem-solving skills and customer service skills to work with a range of internal stakeholders where you will be expected to understand their challenges and from them interpret these challenges into concise messages for advertising.

    You will demonstrate a good understanding of campaign project management, how to communicate with multiple different stakeholders, and have a proven track record for delivering a return-on-investment on projects.

    You will be a key player in the Student Marketing and Advertising team, working closely with the CRM, Web, Content, Recruitment Events and Social Media teams to deliver the advertising strategy and ensure all assets are created and follow up activity is ready to continue nurturing leads generated.

    The role would suit someone who can balance multiple projects whilst having the ability to optimise advertising campaigns at the same time. Being able to interpret data will be an essential part of the role.

    Whilst an understanding of the HE market is desirable, this is not essential to deliver this role.

    Benefits of the role include 25 days holiday and 13 statutory and customary days, flexible working, a university nursery and fitness centre, a generous employer contribution pension scheme, a reward scheme for shopping discounts, and a salary sacrifice scheme to assist you in purchasing items like childcare vouchers or a bicycle for commuting.

    We are proud to have been awarded University of the Year for Social Inclusion 2020 by The Sunday Times and to be ranked first in the English Social Mobility Index 2021 by the Higher Education Policy Institute (HEPI). We welcome and encourage job applications from people of all backgrounds. We particularly welcome disabled, Black, Asian, and Minority Ethnic and LGBT+ and non-binary candidates.

    For enquiries prior to application, please contact Kim Marchant, Student Marketing and Advertising Manager – or call