Senior Digital Marketing Executive - Hatfield, United Kingdom - McCarthy Stone

Description

About You

We are seeking a Senior Digital Marketing Executive to join our dynamic team and contribute to the continued success of our brand. If you are a results-driven digital marketing professional looking to contribute to the success of a renowned brand in the retirement living industry, we invite you to apply. Join McCarthy Stone and play a key role in shaping the digital presence of a company dedicated to creating exceptional living experiences for retirees.

The Role

As a Senior Digital Marketing Executive at McCarthy Stone, you will play a pivotal role in developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation. This is an exciting opportunity for a seasoned digital marketing professional to make a significant impact within a forward-thinking company dedicated to enriching the lives of our residents.

The role will be remotely based however you will be required to travel into London twice a month for team meets.

Benefits

Financial:

• Competitive salary and bonus scheme
• Company pension scheme
• Life Assurance
• Professional Subscriptions paid for

Lifestyle/Health & Wellbeing:

• 24 days holiday (rising to 28) plus Bank Holidays
• 2 fully paid volunteering days per year (supported by the McCarthy Stone Foundation)
• Health benefits such as Remote GP, 24/7 access to EAP Services (including counsellors and legal advisors) and eyecare voucher
• Cycle to work scheme
• Colleagues Benefit Booklet with a range of store offers discounts and promotions
• Family Friendly Policies
• Excellent development opportunities

Key Responsibilities:

• Lead the development and implementation of digital marketing campaigns across various channels, including social media, email, search engine optimization (SEO), and online advertising.
• Collaborate with cross-functional teams to ensure alignment between digital marketing strategies and overall business objectives.
• Manage and optimize online advertising campaigns, ensuring effective targeting, budget management, and performance analysis.
• Oversee the company's social media presence, driving engagement and brand advocacy within the target demographic.
• Analyze data and metrics to track the effectiveness of digital marketing efforts, providing insights and recommendations for continuous improvement.
• Stay abreast of industry trends, emerging technologies, and best practices to enhance McCarthy Stone's digital marketing capabilities.
• Develop and maintain relationships with external partners, agencies, and vendors to support digital marketing initiatives.
• Collaborate with the content team to ensure that digital content is aligned with brand messaging and resonates with the target audience.
• Lead the creation of compelling email marketing campaigns, from strategy and segmentation to execution and analysis.
• Implement strategies to enhance McCarthy Stone's online presence, ensuring a seamless user experience across digital platforms.

Attributes

You will have:

• Proven experience in a senior digital marketing role, preferably within the real estate, property development, or lifestyle sector.
• Strong knowledge of digital marketing channels, tools, and platforms.
• Demonstrable experience in developing and executing successful digital marketing campaigns.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent project management skills with the ability to prioritize and meet deadlines.
• Creative thinker with a keen eye for design and content aesthetics.
• Familiarity with marketing automation tools and customer relationship management (CRM) systems.
• Exceptional communication and interpersonal skills.
• Degree in Marketing, Business, or a related field is preferred.

These are in addition to the core responsibilities of the role.

At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues. We welcome applications from all, regardless of personal characteristics or background.

All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date.