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    Marketing Executive - London, United Kingdom - Lipton Media

    Lipton Media
    Lipton Media London, United Kingdom

    1 month ago

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    Full time
    Description

    Marketing Executive - Events

    £26,000 - £30,000 + Bonus + Excellent Benefits

    Hybrid Working

    London

    Award winning events business seeks highly talented Marketing Executive to join their rapidly growing events team working across an industry leading exhibition in the luxury hotel market.

    The successful Marketing Executive will help to plan, organise and execute innovative marketing campaigns primarily across these highly successful events.

    Supported by the Head of Marketing the successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget.

    The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.

    Key Responsibilities: Marketing Executive

    • Implement a dynamic multi-channel digital and offline marketing strategy across the event to achieve key business targets.
    • Achieve brand awareness and visitor acquisition targets for the event and brand.
    • Execute email and social campaigns to generate leads for the sales function.
    • Build and manage relationships with key stakeholders, including designers, creative agencies, PR, registration etc.
    • Update and design website pages.
    • Act as brand champion, ensuring adoption of best practice, cross-promotion, and knowledge of the industry over time.
    • Track industry and marketing developments, reporting findings to all stakeholders.
    • Track and report regularly on campaign results (print, digital, social, PPC/SEO, contras) identifying successes and areas for improvement.
    • Produce and compile campaign activity reports
    • Support the sales team with queries, emails, and lead generation.
    • Attending the exhibition for its duration will be expected, as will attending any other competitive and industry events as necessary. Key Knowledge & Skills Required:
    • 1 year + in digital marketing - ideally a background in event marketing
    • Solid understanding of the events and digital media landscape
    • Excellent copywriting capabilities
    • Proven ability to learn new tools and software quickly and independently
    • Strong experience in areas including insight development and audience segmentation
    • Literate and numerate with exemplary verbal and written English
    • Proficient in Microsoft Office programmes
    • Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.

    Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.

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