Abhilasha Abhi

Seasoned marketing expert with extensive B2B marketing experience, dedicated to achieving continuous business performance improvement. Expertise spans branding, content generation and marketing, strategic planning, qualitative and quantitative research, interactive marketing, creative development, media planning, public relations, and campaign management. Proven ability to lead creatively, innovatively, and enthusiastically within a team environment. Skilled in crisis communication, internal communication, marketing strategy and execution, content development and management, product marketing, brand management, and social media management.

I am a seasoned B2B Tech Marketer with almost 14 years of experience in developing and executing comprehensive marketing strategies for technology companies. My expertise lies in:

Strategic Planning: Crafting data-driven marketing plans that align with business goals and drive lead generation and customer acquisition.

Content Creation: Producing high-quality content, including white papers, case studies, blog posts, and video scripts that resonate with target audiences and establish thought leadership.

Digital Marketing: Implementing successful digital campaigns across multiple channels, including SEO, SEM, email marketing, and social media.

Analytics and Optimisation: Utilising tools such as Google Analytics, HubSpot, and Marketo to measure campaign performance, derive actionable insights, and continuously optimize strategies for better results.

Lead Nurturing: Designing and executing lead nurturing programs that move prospects through the sales funnel and increase conversion rates.

Collaboration: Working closely with sales teams to develop integrated marketing campaigns and support their efforts with targeted materials and insights.

I excel at turning complex technical concepts into compelling narratives and am passionate about leveraging technology to solve real-world problems. My approach is both innovative and results-oriented, ensuring that marketing efforts contribute directly to business growth.

I hold a Bachelor's degree in Journalism and Mass Communication from the Manipal Institute of Communication, graduating in 2007. My coursework provided a solid foundation in media studies, writing, and communication, equipping me with essential skills in research, storytelling, and critical analysis. This education has been instrumental in shaping my ability to create engaging and informative content across various platforms, and it laid the groundwork for my subsequent professional achievements in the field of journalism and content management.