Abiktha Parathara

I am a results-driven retail professional with over three years of experience in providing outstanding customer service and driving sales growth. Having recently completed my Master's degree in Marketing and Brand Management, I have a deep understanding of both practical and strategic aspects of customer engagement and brand positioning. My previous roles in top retail environments have honed my skills in visual merchandising, stock management, and achieving key performance indicators (KPIs). I am passionate about using my expertise to contribute to a dynamic team and create meaningful customer experiences that drive business success.

I have extensive experience in the retail sector, having worked as a Sales Assistant with leading brands like Skechers, Puma, and Shoppersstop. My responsibilities included providing personalized customer service, achieving sales targets, managing till operations, and assisting in visual merchandising. In my most recent role at Skechers, I have been instrumental in driving sales by upselling products and enhancing the in-store experience for customers. I have also gained valuable experience in stock management, including receiving deliveries and maintaining store organization. My academic background in marketing and brand management further strengthens my ability to understand consumer behavior, design effective sales strategies, and implement successful in-store promotions.

I hold a Bachelor's degree in Footwear Design and Production, with a specialization in Marketing and Management, from the Footwear Design and Development Institute. I recently completed my Master's degree in Marketing and Brand Management from Nottingham Trent University, where I gained in-depth knowledge of brand strategy, consumer behavior, and marketing techniques. These qualifications have provided me with a strong foundation in both the creative and strategic aspects of marketing, which I have successfully applied in my retail roles to enhance brand visibility and drive customer engagement.