Adam Ridges

Motivated by a passion for crafting captivating interactions for everyone, my journey began growing up with my grandparents, who introduced me to cutting-edge technology, from top-of-the-line Sony cameras to the futuristic white plastic Mac.

Starting with my first job delivering papers, I saved up for my first Android phone and MacBook, I improved my skills with clever hacks to optimise functionality. Pursuing a degree in web design and development, I delved into coding while finding my true passion in the creative process, witnessing the transition in design from skeuomorphism to sleek, modern interfaces like Apple's Vision Pro.

While my degree equipped me with interface design skills, it was my curiosity about user behaviour that led me to delve deeper. Exploring Steve Krug's "Don't Make Me Think",I realised the importance of understanding users' motivations and actions. This drove me to pursue a Master's in User Experience Design at Loughborough University, where I learned various research methods and techniques that could be applied to uncover insights into user behaviour.

Working at Advanced, I embraced agile methodologies to work on diverse products and services. Notably, I contributed to creating Mosaic Design System guidelines, aimed at fostering a universally adaptable design system for businesses. My experience in the healthcare sector also deepened my understanding of accessibility standards like W3C and 508.

Today, I thrive on envisioning the future and exploring the relationship between technology and humanity. I am passionate about harnessing advancements like AI and augmented reality/virtual reality to enhance our world, creating meaningful and engaging experiences for all.

-Worked on the Mosaic Design System creating guideline documentation and example imagery for the public facing site
-Oversaw health sector products ensuring they provide a high quality user experience and meet the required WCAG AA 2.1 and 508 accessibility standards.
-Presented to product owners communicating updates to designs and why the changes should be implemented.

-Worked on multiple team and individual UX projects involving quantitative, qualitative design research methods and many more

-Presenter for two student teams to stakeholders including Leicestershire County Council and Moses Mobility.