Aida Boubaya

Hello

I am a recent 2:1 Mathematics graduate with strong analytical skills and a business mindset gained through managing a small business for the past 2 years, During my time at the University of Greenwich I have gained a working knowledge of Excel, Python coding language and its libraries and a good understanding of analytical tools such as R, Minitab and SQL through modules such as Financial Time Series, Actuarial Mathematics and Risk Modelling, Coding and Cryptography, Linear Models and Statistical Inference.   

In addition to my academic achievements, I have a unique perspective gained from owning and operating my small beauty business. As the founder of Aida’s Touch, I navigated the challenges of financial management, market analysis, and social media marketing. This experience has equipped me with the ability to adapt to changing circumstances, work under pressure, and develop practical solutions to complex problems.  

Establishing and successfully managing an independent beauty therapy business, specialising in Lashes, massages, and waxing.  

Analysing client's insights and following strategic marketing accordingly. 

Offering services and products that align with current demand through monitoring and studying trends. 

Assessing the return on investment (ROI). 

Forecasting and Planning future trends and demands. 

Optimising inventory management. 

Building a strong client base through hard work and impeccable customer service. 

Digital Marketing: Social media management, content creation, SEO, email marketing. 

E-commerce: Platform integration, online sales strategies. 

Customer Engagement: Loyalty programs, customer feedback management, online reputation. 

Investing in events and training programs to update skills and knowledge, leading to a 5-star rating on the business page. 

Bsc(Hons) 2:1 Mathematics June 2023 (University of Greenwich): 

Modules included Financial Time Series, Acturial Mathematics and Risk Moddeling, Coding and Cryptography, Linear Models and Statistical Inference.