Aimee Kinniburgh

Experience includes 15 months working on digital marketing for a hospitality business helping it achieve a Trip Advisor ‘Travelers Choice’ Award in 2022 (4.5 rating – now ranked #2 in the area), increased traction on Facebook and Instagram including a 44% increase in reach and a 95% increase in interaction, promoting events around brands including Sharps and St Ives Brewery.

Excellent research and communication skills both written and verbal – Global Ambassador for the University of Manchester whilst at university with a 9-month placement in Amsterdam.

Good research and qualitative and quantitative data analysis skills – course heavily focused upon independent researching for essays, 1st Class grade (74) on my final dissertation.
 

Front of House and Social Media Manager July 2022 - current 

Working with a small team to set up and run The Queens Arms in St Just, Cornwall, a new independent business. My role has been a joint one, working as Front of House Manager dealing with the public, and as Social Media Manager promoting the business to generate sales and footfall.

Since joining the team, the business has achieved a Trip Advisor ‘Travelers Choice’ Award in 2022 and a 4.5 rating, the business being now ranked #2 within the area. 

Increased traction on both Facebook and Instagram including a 44% increase in reach and a 95% increase in interaction across both platforms since taking over the role.

Worked with brands including Sharps and St Ives Brewery to promote events and products.

Devised a social media strategy to promote a festival during high season, also coordinating the three-day event which included live music, food, and beverages.

Global Ambassador - University of Manchester Sep 2022 - June 2023

Exchange programme in Amsterdam. Organising and coordinating promotional events involving both universities, updating the ‘Manchester on The Road’ blog and providing social media content.

Organises promotional events for the University of Manchester at the University of Amsterdam.

Produced informative and interesting content for the ‘Manchester on the Road’ blog and publishing social media content on the ‘UoMGoAbroad’ Instagram account.

Public Policy Summer School - Metro Dynamic Aug 2020 - Sept 2020

Research project undertaken with 5 others, a joint exercise run by the University of Manchester and University College London. Our research looked at the potential redevelopment of a brownfield site in Wigan town centre, examining policy-making principles and concepts through self-led study, seminars, and panel sessions. 

Selected to present our proposals to an expert panel at Metro Dynamics, achieving a commendation and recognised as one of the top policy briefs of the summer school.

Google Digital Garage                                                                                                        Issued Feb 2023

The Fundamentals of Digital Marketing

A 26-module course to learn how digital marketing works and the tools used, covering areas including SEO (Search Engine Optimisation), Search Engine Marketing, E-commerce Optimisation and Social Media Marketing. Key topics included:

• How to take a business online and how to build your web presence.
• Understand customer behaviour to improve business performance. 
• Importance of a SEO plan, the SEO process, keywords, setting SEO goals, ongoing assessment.
• Importance of content marketing in getting to know and building trust with online customers.
• E-marketing and looking at connecting through email, advertising on other websites, display advertising, understanding ad networks and how video content can fit into an online strategy.
• Using web analytics, tracking specific goals, tools to measure SEM, analysing data for insights. 
• Taking a business global, validating a new market, and advertising across borders.

University of Manchester 

First Class (Honours) Politics and International Relations with International Study BSocSC Sept 2019 - June 2023

Achieved 1st Class Honours Grades in all years of study along with a first-class grade (74) on my final dissertation project where I looked at the impact of militarised masculinity on male UN peacekeepers and how this leads to violence against women with a specific focus on Cambodia. This involved extensive research and qualitative and quantitative analysis of data to construct an argument that looked at both cultural and institutional constructions of masculinity leading to violence and offered a new perspective yet to be explored by also looking at the role of femininity. 
 

University of Amsterdam Sept 2022 - June 2023

Exchange Programme Faculty of Social and Behavioural Sciences (Bachelor). A large part of the year was to undertake presentations to other students and self-directed study and research. All modules require final research projects developed by the individual students including writing and submitting research proposals and using systems such as SCOPUS and research methods such as SALSA (Search, Appraisal, Synthesis and Analysis.