Alan Kiayi

A results-driven Data Analyst with 4+ years of experience in leveraging data to drive business growth andopPmize marketinng performance. Proven experience in SQL, Python, and Power BI to clean, model, and

visualise data for actionable insights. Adept at building automated dashboards, tracking KPIs, and conducting A/B testing to enhance conversion rates and inform strategic decision-making. My background in digital marketing provides a unique understanding of how to translate data into tangible business outcomes across diverse industries.

Digital Marketing Executive

MVM – Chery International Automotive Manufacturing | Feb 2021 - Dec 2022

• Collected, cleaned, and analysed mulP-channel markePng data (SEO, PPC, Email, social media) to

evaluate campaign performance.

• Built automated dashboards in Excel and Power BI, integraPng Python scripts for advanced analysis.

• OpPmized budget allocaPon and improved ROI through data-driven decision-making.

• Developed audience segmentaPon models to support personalized markePng strategies.

• Conducted A/B tesPng and funnel analysis, providing insights that enhanced conversion rates and

customer experience.

Social media & Data Entry Analyst

AJ Meats Ltd – Birmingham, UK | Feb 2023 - Aug 2024

• Managed and analysed social media performance data, producing reports to track engagement

trends.

• Entered, cleaned, and maintained customer datasets with 100% accuracy for operaPonal reporPng.

• Supported markePng campaigns by providing data-driven insights on customer behaviour.

Crew Trainer

McDonald’s UK – Birmingham, UK | Aug 2024 – Present• Trained and mentored new staff, ensuring consistent performance in a fast-paced environment.

• Delivered coaching on teamwork, customer service, and compliance standards.

Digital Marketing Executive

MVM – Chery International Automotive Manufacturing | Feb 2021 - Dec 2022

• Collected, cleaned, and analysed mulP-channel markePng data (SEO, PPC, Email, social media) to

evaluate campaign performance.

• Built automated dashboards in Excel and Power BI, integraPng Python scripts for advanced analysis.

• OpPmized budget allocaPon and improved ROI through data-driven decision-making.

• Developed audience segmentaPon models to support personalized markePng strategies.

• Conducted A/B tesPng and funnel analysis, providing insights that enhanced conversion rates and

customer experience.

Social media & Data Entry Analyst

AJ Meats Ltd – Birmingham, UK | Feb 2023 - Aug 2024

• Managed and analysed social media performance data, producing reports to track engagement

trends.

• Entered, cleaned, and maintained customer datasets with 100% accuracy for operaPonal reporPng.

• Supported markePng campaigns by providing data-driven insights on customer behaviour.

Crew Trainer

McDonald’s UK – Birmingham, UK | Aug 2024 – Present• Trained and mentored new staff, ensuring consistent performance in a fast-paced environment.

• Delivered coaching on teamwork, customer service, and compliance standards.