Alessandra Garcia

R&D Consumer Insights & Freelance Content Creator

Marketing / Advertising / Public Relations

Wirral, Wirral

Services offered

Self-motivated and dynamic professional with 4 years experience in project management, product development and consumer insights for global brands in the FMCG industry, and 3 years in leadership and team management.Confident in producing andpresenting high quality verbal and written reports.Proven record of exceeding targets. Adaptable and eager to expand skills, seeking growth in a new challenge.

Languages: English, Tagalog, Spanish

Consumer insights

Project management

Team management

Product development

Leadership

Approximate rate: £ 1 per hour

Experience

Global Brand Claims Specialist

Upskilled 30+ people across multiple teams on new digital tools to enhance project and product storytelling
Researched and analysed competitor activities and market trends across digital commerce platforms to identify new business opportunities and build recommendations for best practices
Conducted a global concept study to evaluate brand fit and appeal among 4,000 consumers, providing actionable data-driven insights for 5 key markets
Facilitated the onboarding of a new agency, achieving a 70% cost reduction compared to previous vendor
Pioneered team-building initiatives to foster collaboration, enhance productivity, and build strong team dynamics

Research & Development Assistant / Reckitt, Kingston upon Hull

FEBRUARY 2021 - APRIL 2022

Effectively managed priorities autonomously under critical deadlines in order to execute deliverables for 3 simultaneous projects, and developed a template to streamline tracking of activities
Analysed data from various technical procedures, produced high quality written reports with attention to detail and confidently presented summary of findings to multiple levels of internal stakeholders
Coordinated with cross-functional teams to tailor product development based on consumer preferences

Operations Manager / Voodoo Elite, Kingston upon Hull

MAY 2018 - JANUARY 2021

Consistently achieved the top sales performance through effective upselling, persuasive engagement and negotiation with customers in a demanding and fast-paced environment, resulting in progression within the business
Collated and shared the strongest sales strategies for maximising sales, increasing the team’s average weekly total revenue by 18% after implementation
Accurately recorded sales, profits and wages in a timely manner on Excel
Organised and led regular meetings to address any operational issues or changes