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Alexander Blake

Alexander Blake

CRM Consultant

Marketing / Advertising / Public Relations

London, Greater London

Social

Services offered

Wordpress
Email Dev
ESP Automation
Content & Social Media
Design

Content creation
Automation
Social media management
Wordpress
Email development
Design
Approximate rate: £ 37 per hour

Experience

With over 15 years of experience in CRM and email marketing, I specialise in designing

and delivering high-performing lifecycle communication journeys that drive engagement

and retention. I am a seasoned Salesforce Marketing Cloud specialist, with deep hands-

on expertise in Journey Builder, automation, segmentation, advanced personalisation,

and Cloud Pages. I have extensive experience using Cloud Pages for lead capture and

lead passing, alongside SQL-driven data extensions to support scalable, multi-channel

automation. Alongside this, I have used HubSpot frequently to run my own business,

giving me practical, end-to-end experience of CRM strategy, campaign execution,

reporting, and optimisation from an operator’s perspective.

My career has focused on optimising communications across email, SMS, and push to

ensure seamless, data-driven multi-channel delivery. I have led CRM initiatives across

international teams and worked closely with product owners, marketers, and copywriters

to deliver robust, well-governed automation solutions. I bring a strong focus on data

quality, technical compliance, rigorous QA, and workflow testing, with a proven ability to

troubleshoot complex journeys and automations and to translate technical concepts

clearly for non-technical stakeholders.

Education

HND Digital Media Production

  • Broadband delivery
  • 3D modelling
  • Web development
  • Graphic design

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