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Alexandra Phelan

Alexandra Phelan

Head of Marketing - Property

Marketing / Advertising / Public Relations

London Area

Social

About Alexandra Phelan:

Results-driven marketing leader and brand specialist with experience delivering strategic campaigns, compelling content, and seamless project execution. Skilled in managing budgets, agency collaboration, and high-value partnerships, with expertise in multi-channel marketing strategies. Creative, commercially minded, and detail-focused, with a talent for building strong networks, enhancing brand presence, and driving measurable growth.

Experience

Head of Marketing: Mackenzie Miller Homes (May 2023 to Present)

  • Lead the end-to-end marketing strategy for a portfolio of unique residential developments.
  • Oversee and manage production of all collateral across the business, inclusive of, copywriting, CGIs, photography and video content, online and print.
  • Partner with internal and external sales teams to ensure alignment across business objectives.
  • Support sales, land and business development teams with tailored marketing pitches.
  • Define and evolve brand identity, ensuring consistency of presence across all platforms.
  • Manage marketing budget across multiple sites with GDVs in excess of £20mn annually.
  • Build and maintain strong relationships with external partners, particularly agencies.

Education

Bachelor of Business - Griffith University

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