Alexandra Phelan

Results-driven marketing leader and brand specialist with experience delivering strategic campaigns, compelling content, and seamless project execution. Skilled in managing budgets, agency collaboration, and high-value partnerships, with expertise in multi-channel marketing strategies. Creative, commercially minded, and detail-focused, with a talent for building strong networks, enhancing brand presence, and driving measurable growth.

Head of Marketing: Mackenzie Miller Homes (May 2023 to Present)

• Lead the end-to-end marketing strategy for a portfolio of unique residential developments.
• Oversee and manage production of all collateral across the business, inclusive of, copywriting, CGIs, photography and video content, online and print.
• Partner with internal and external sales teams to ensure alignment across business objectives.
• Support sales, land and business development teams with tailored marketing pitches.
• Define and evolve brand identity, ensuring consistency of presence across all platforms.
• Manage marketing budget across multiple sites with GDVs in excess of £20mn annually.
• Build and maintain strong relationships with external partners, particularly agencies.

Bachelor of Business - Griffith University