Amanda McCulloch

An enthusiastic events professional with a background in inhouse event planning, coordination, management, and marketing across a variety of sectors. 

MARKETING MANAGER                                                                                                                     June 2023 – Dec 2023

Pacific Wines, London (Part-Time, Hybrid)                         Redundancy

• Achievement: Compared to 7 months previous - increased number of public events from 21 to 29 with average event attendance increasing from 57% to 80% 
• Email Marketing | Mailchimp: Grew email list 304% to 1795 subscribers; created events and shop newsletter campaigns, and automated welcome emails
• Website: Oversaw website development agency and redesigned events pages for a better user navigation and booking experience 
• Content & Marketing Materials Creation
• Data Analysis and Reporting

EVENTS AND MARKETING ADMINISTRATOR                                                                                                                                                Oct 2022 – July 2023 

LCIL: Lothian Centre for Inclusive Living, Edinburgh (Part-Time, Hybrid)

• Process Creation: Initiated and developed new processes for event scheduling, coordination, booking, and communications
• Event Program Administration: Scheduled events quarterly, created program collateral
• Event Coordination: In-person events – booked venue, F&B, transport; Virtual events – Zoom link creation, joining instruction emails, on day trouble shooting 
• Event Booking: Received via website, direct email, phone call and processed 
• Service-User Database Management: Maintained database of service user’s sensitive information in line with GDPR
• Vendor Relations: Maintained strong working relationships with vendors, verified invoices for payment

EVENTS ASSISTANT                                                                                                                           March 2022 – Oct 2022

Tate Britain and Modern, London (Part-Time)

• Proactive Events Assistance: Set-up / break-down / running of event / stock control

CAREER BREAK

Studies

• MSc Luxury Business Management & Guest Experience, Glion Switzerland                     Oct 2020 – March 2022
• Postgraduate Diploma Digital Marketing (CPD), British Academy of Digital Marketing      Feb 2020 – Feb 2024

Physiotherapy                                                                                                                                                      Oct – Nov 2019                                                                                                                          

EVENTS & MARKETING EXECUTIVE                                                                                               Aug 2018 – Aug 2019

North South Wines Importer, London

• Event Research, Budgeting, Planning and Management: Co-ordinated and executed Promotional Press Events (30pax), Educational In-Store Tastings (6pax), Bi-Monthly Internal Tastings (12pax), participation in Expos (up to 3000 visitors), and assisted with our Annual Portfolio Tasting (250pax)
• Winemaker and Winery Visits: Organised 12 x winemaker visits to the UK (1-4 weeks each) and 5 x trade & consumer visits to wineries in EU
• Product Launch: Planned and executed launch of a new premium organic range across UK and Channel Islands

CORPORATE SERVICES ASSISTANT                                                                                                   Jan 2017 – Aug 2018

Deloitte, Glasgow

• First point of contact: phone, email, face to face
• End to End Project Management of Meetings and Events within Deloitte Glasgow Offices 

SOMMELIER / BAR MANAGER                                                                                                            Nov 2014 – Jan 2017

Cromlix and Chez Roux, Dunblane

• Wine, Spirits, Beverage Buyer | Beverage Knowledge: Managed wine cellar (300 bins), whisky bar (50+ whiskies), and main bar 
• Finance Administration | Stock Control: Responsible for ordering, invoicing, cost management, stock control 
• Leadership and Team Management: A hands-on approach to the supervision of F&B team of 15
• Rapport Building | Complaint Handling: Deepened relationships and resolved complaints with all stakeholders to support the smooth, efficient running of the day-to-day service, as well as large scale events

EARLY CAREER

ASSISTANT MANAGER – Oddbins Wine Merchants, Glasgow                                                May 2013 – Nov 2014

HOTEL DU VIN @ ONE DEVONSHIRE GARDENS, Glasgow                                                      Dec 2011 – May 2013

Assistant Sommelier                                                                                                                                 May 2012 – May 2013

Receptionist                                                                                                                                                 Dec 2011 – May 2012

RECEPTIONIST - Malmaison Hotel, Glasgow (Part-Time)                                                                            2009-2011

SALES ASSOCIATE TK Maxx, Glasgow (Part-Time)                                                                                        2004-2009

2022 – 2024: Event Management for Marketing and Communications Postgraduate Diploma (CIM) – Events Academy, UK

2020 – 2024: Digital Marketing Postgraduate Diploma (CPD)- British Institute of Digital Marketing, UK

2020 – 2022: MSc Luxury Management and Guest Experience - Glion Institute, Switzerland

2014 – 2018: Wine and Spirits Diploma with Merit – Wine and Spirits Education Trust, UK

2006 – 2011: MA with Honours: Art History and History - University of Glasgow, Scotland