Amy Lombard

I am a committed professional with more than 5 years of experience in the Digital Marketing industry. I bring extensive marketing expertise, along with specialized campaign experience. Skilled in devising and executing client-focused, effective campaigns to enhance brand awareness and visibility. My robust work ethic motivates me to continually improve my abilities and progress in my career. I take immense pride in my work and consistently pursue excellence. I would describe myself as a proactive achiever, proficient in problem-solving and adept at swiftly adapting to new challenges. I relish upskilling and acquiring new knowledge daily, and I am always eager to tackle new opportunities.

• Paid Social Media Advertising: Proficient in creating, managing, and optimizing paid social media campaigns across platforms such as Facebook, Instagram, Twitter (X), LinkedIn, & TikTok.
• Ad Campaign Management: Experience in setting up, monitoring, and adjusting ad campaigns to achieve desired KPIs such as ROAS, CPC, CPA, etc.
• Audience Targeting: Expertise in identifying and targeting relevant audiences through advanced audience segmentation and retargeting strategies.
• Ad Creative Development: Skilled in creating compelling ad copy and visual assets tailored to specific social media platforms and target audiences.
• Performance Analysis: Ability to analyze campaign performance metrics and provide actionable insights to optimize ad spend and maximize ROI.
• A/B Testing: Experience in conducting A/B tests to refine ad creative, messaging, targeting parameters, and other campaign elements for improved performance.
• Budget Management: Proficient in managing advertising budgets effectively to achieve campaign objectives while maintaining cost-efficiency.
• Platform Expertise: Familiarity with ad management platforms such as Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, etc., and staying updated with platform changes and best practices.
• Conversion Tracking: Knowledge of implementing and tracking conversion events using pixels, tags, or other tracking mechanisms to measure campaign effectiveness.
• Communication and Collaboration: Strong communication skills to collaborate effectively with cross-functional teams, clients, and external partners to ensure campaign alignment with business goals and objectives.
• Microsoft Office: Proficient in using Microsoft Office 365 suite, including Word, Excel, PowerPoint, & Outlook for various tasks.
• Communications: Strong verbal and written communication skills, facilitating effective interaction with colleagues, clients, and stakeholders.
• Data Analysis & Reporting: Proficient in collecting, analyzing, and interpreting data to derive meaningful insights and make informed decisions.

Digital School of Marketing - Social Media Marketing

Red and Yellow School of Business - Digital Marketing