
Sally King
Marketing / Advertising / Public Relations
Services offered
With over a decade of experience in communications and environmental advocacy, my mission is to create impactful narratives that drive policy change. I leverage my skills in public relations and policy analysis to support sustainable trade practices. My work is fueled by a commitment to social justice and environmental sustainability.
My focus has been on developing communication strategies that highlight the intersection of trade and environmental policies. This builds on my five-year tenure at Public Citizen's Global Trade Watch, where I spearheaded multimedia campaigns and produced engaging content to influence trade policy.
Experience
Over the past decade, I have honed my policy analysis, communications, and advocacy skills. My analytical skills and attention to detail have enabled me to produce insightful reports that have informed policy recommendations andadvocacy strategies.
In my current role with the environmental nonprofit Mighty Earth, I have been instrumental in developing and producingcommunication strategies for the decarbonization campaign. This position has refined my ability to communicate complex environmental issues effectively and engage diverse stakeholders, from policymakers to the general public.Simultaneously, over the past year, I pursued my MA in International Relations and Politics at the University of Winchester, a program that has equipped me with a deep understanding of global climate policies and their implications.
In my previous role at Public Citizen's Global Trade Watch, I analyzed and reported on trade legislation and governmentalfilings across various national and international jurisdictions. This experience honed my ability to craft messages thatresonate with diverse audiences, support pivotal policy shifts, and understand strategies employed by big corporations. Myexperience building digital communication strategies fused research analysis and advocacy outreach to ensure communities have the resources to effectively advocate for access to safe food, a clean environment, and economic security.I also aided with outreach and global coalition building to bolster international campaigns, including renegotiation of the North American Free Trade Agreement (NAFTA) and working to waive Trade-Related Aspects of Intellectual Property(TRIPS) for COVID-19 vaccine, test, and treatment access. Additionally, I maintained relationships with key staff fromdozens of coalition partners, including unions, faith groups, family farming, food safety, and health advocacy groups, to effectively coordinate campaign implementation and build rallies, days of action, petition drives, strategic researchpartnerships, track regulatory climate and trade policy developments.
Through my commitment to advocating for environmental justice and policy change, I have worked in communicationsfor Environment America. I created written materials to drive coalition and legislative efforts to support environmental policy, such as the United States Clean Power Plan.
My career in journalism, reporting on the impacts of trade policy on people's lives and communities, initially inspired my shiftto advocacy. This experience deepened my commitment to these issues and pushed me to transition to a role where I could actively work toward a more fair and sustainable trade and environment systems.
Education
MASTER OF ARTS – MA, INTERNATIONAL RELATIONS AND POLITICS (Expected Fall, 2024)
University of Winchester
BACHELOR OF SCIENCE IN JOURNALISM, MINOR IN SPANISH
University of Wisconsin - River Falls
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