Ana-Maria Popescu

Marketing and events professional with a creative vision and a strong focus on logistics. 8+ years of experience in creating impactful brand campaigns and events and developing high-level partnerships in the fitness and luxury fashion industries. Expert in aligning marketing strategies with business goals to elevate brand presence, drive customer engagement and maximise ROI.

THE DRUM 10/24 – 11/24 Event Producer (Freelance/Fixed Term Contract): Strengthened global sponsor and partner relationships, managing high-profile speaker briefings, agendas and event logistics to deliver B2B events in US and UK. ELECTRIC BRIXTON 09/24 – 10/24

Event Operations Support (Freelance/Fixed Term Contract): Supported high-demand events and ensured successful event execution by managing logistics, ticketing and customer queries.

EVOLVEYOU 06/23 – 06/24

Campaigns & Events Lead

Directed global marketing initiatives and events for a fitness tech digital platform (app) with over 80,000 monthly subscribers.

Collaborated with leadership to shape and deliver multi-channel marketing strategies, increasing brand awareness in key markets (US, UK, Dubai).
Delivered brand marketing campaigns, global brand launches, strategic partnerships, events, in-app product updates and directed content production shoots with international fitness talent.

Produced over 20 B2C global events, including trade shows, influencer activations and community events. Partnered with Samsung to deliver co-branded community events in London and New York and an OOH activation in Times Square.
Achieved five-figure annual savings through effective budget management and vendor negotiations. Directed cross-functional teams of 25+ members and mentored junior staff to ensure project success. Oversaw the development of brand marketing assets across digital, social and physical channels.

Briefed and managed external stakeholders such as crews, vendors, agencies and brand partners.

EVOLVEYOU 01/22 – 06/23

Campaigns & Events Manager
Delivered a high-profile fitness festival with 600+ attendees, global fitness influencers and athletes.
Led all aspects of event planning, from venue selection, ticketing strategy and contracting to talent & crew coordination, staffing, branding and on-site execution.
Leveraged consumer insights and data to design and deliver campaigns and events, improving ROI. Streamlined campaign delivery and improved operational efficiency by implementing clear workflows, templates and calendars.
Developed briefs, deliverables and timelines, ensuring business alignment for campaign launches.

BELSTAFF 12/20 – 12/21 Marketing Executive
Led cross-functional teams to execute multi-channel global brand campaigns and events for a British luxury fashion retailer.

Managed global trade marketing activities, driving sales through strategic partnerships and paid marketing promotions across wholesalers and outlets.
Led global influencer campaigns and events, increasing brand reach and visibility.
Managed multi-channel marketing campaigns across social media, email and paid media platforms. Developed strong relationships with senior-level brand partners and stakeholders, ensuring alignment for campaign launches and seamless retail execution in-store and online.

Analysed campaign performance data to optimise future marketing initiatives.

BELSTAFF 04/19 – 12/20

Marketing Coordinator

Supported the Head of Brand & Marketing in delivering 360° global campaigns.
Oversaw campaign timelines, budgets and content creation across digital and physical channels (social, email, e-comm, POS, OOH, events).
Collaborated with agencies to execute targeted marketing initiatives including podcasts and print ads.

BELSTAFF 09/17 – 04/19

Marketing Assistant

Worked cross-functionally to execute marketing activities and monitored user-generated content to identify brand partnership opportunities. Managed invoicing, agency partners and copywriting for social channels.

SEE FASHION 10/16 – 08/17

Community Marketing Manager

Developed and implemented an inbound marketing strategy to grow the customer base and increase online presence, managing social media, copywriting, events, market research and brand awareness initiatives.

Middlesex University (2012 – 2015)
BA Publishing, Media and Journalism – First Class Honours