About Anait Arutyunyan:
Passionate and result-driven marketing professional with hands-on experience in producing strategic and tactical plans for B2B exhibitions and conferences to drive visitor attendance and boost sales. Creative and versatile, with hands-on experience in designing and producing traditional and digital marketing materials, such as brochures, flyers, banners, newsletters, social media posts and PPC campaigns. |
With over four years of experience in marketing support for various exhibitions and conferences, I have developed a strong understanding of the needs and challenges of the event sector and the best practices to deliver successful marketing campaigns across the marketing mix. |
Experience
- Brand-building strategies;
- Email Marketing (5+years) on Hubspot and Mailchimp;
- Development and implementation of strategic marketing plans across marketing mix;
- Social media organic and paid campaigns management and optimisation (LinkedIn, Instagram/Facebook and X);
- SEO (SEMrush, Google Analytics and Google Search Console);
- Data management and segmentation;
- Web management and optimisation on Wordpress and ASP.events platforms;
- Advanced user of WordPress (platform set-up, management and optimization);
- Proficient user of Adobe Creative Suite (Photoshop, Illustrator, InDesign);
- Marketing budget allocation, management and optimisation.
Education
Master in Marketing Intelligence Business, Marketing & Communication School, INSA Barcelona |
Master in Revenue Management INSA Barcelona |
Master in Marketing, Direct, Relational & Interactive Marketing INSA Barcelona |
BA (Hons) Graphic Design Central Saint Martins - London Introduction to Graphic Design - Foundation Year |
BA (Hons) Commercial Law Moscow State University of Commerce - Moscow, Russia |
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