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Anastasia Moreva

Anastasia Moreva

Senior UX designer

Technology / Internet

Edinburgh, Edinburgh

Social

Services offered

UX Designer and Researcher, creating impactful experiences for mission-driven companies. I enjoy solving big problems, getting deep into data to uncover user needs and opportunities for improving the user experience. I've delivered many impactful features and products - apps, web, TV and wearables - growing user activation and engagement. Love working with fast-moving teams - helped build a highly rated UK fitness start-up (Fiit.tv). 

My process covers everything from discovery, user research and roadmap planning to pixel perfect designs delivery working closely with engineers and QA. I'm a big fan of design systems - contributing and building from scratch. I believe in testing ideas fast to learn fast.

Web ux designer
Product designer
Mobile ux designer
Ux designer
User researcher
Approximate rate: £ 60 per hour

Experience

10 years experience in UX, user research and end-to-end Product Design, gained within agile product teams in start-up and consumer tech companies. Led research and design for a 4.9* rated UK fitness start-up, from MVP launch to growing weekly active users through iterative development. Prior to that, I built my solid foundation in customer experience, research and analytics working with high profile clients within consultancies and agencies like PwC, WPP and Accenture Interactive.

Education

The Open University: Masters in Environmental Science (distance learning, started Sep 2021) 

Citylit: 4 week Typography course (July 2021)

University of Arts London: 6 week Digital Illustration course (Nov 2020)
The University of Edinburgh (2007 – 2011): MA in Business Studies (1st Class Honours degree). Specialised in innovation, consumer behaviour and marketing.

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