
Andrew Clarke
Sales
About Andrew Clarke:
An ambitious, tenacious, and results-driven SaaS Sales professional with over seven years of industry experience. Demonstrated success in delivering against pipeline and closed-won revenue goals for leading SaaS companies. Skilled in problem-solving, analytical thinking, and leveraging data-driven strategies to exceed targets.
Highly motivated to work within a high-performing culture, seeking a B2B SaaS sales role to further develop skills and achieve monetary and career progression goals. Keen to collaborate with a seasoned sales mentor to refine capabilities and progress into a future Sales and Business leader role. Dedicated to driving measurable results and contributing to the growth and success of market-leading organisations.
Core Competencies
- SaaS Sales Expertise: Proven ability to manage the full sales cycle, develop strategic outbound processes, and consistently exceed targets.
- Pipeline Management: Skilled in building and maintaining robust pipelines, leveraging CRM tools like Salesforce, Freshdesk, and HubSpot for accuracy and efficiency.
- Strategic Prospecting: Expertise in identifying and engaging high-value opportunities through tailored persona-based messaging and outreach strategies.
- Relationship Building: Proficient in cultivating strong client and stakeholder relationships, including C-suite engagement.
- Technical Proficiency: Hands-on experience with sales tools like Apollo.io, LinkedIn Sales Navigator, Salesloft, and Saleshood.
- Leadership & Mentorship: Experience in mentoring SDRs and collaborating with cross-functional teams to align on sales strategies and goals.
- Industry Knowledge: In-depth understanding of HR solutions, employee engagement, event management, travel management, and IT automation.
Experience
Professional Experience
| Strategic Account Director – HR Tech | October 2024 – Present |
| Terryberry UK – SaaS Employee Reward & Recognition | Remote/Macclesfield |
- Developed and executed employee engagement SaaS sales strategies targeting enterprises with 1,000+ employees.
- Conducted discovery calls and product demonstrations addressing HR challenges such as engagement, turnover, and motivation.
- Collaborated with cross-functional teams, leveraging CRM tools like Salesforce, Salesloft, and Saleshood for efficient pipeline management.
- Represented Terryberry at industry events and mentored Sales Development Representatives (SDRs).
Key Achievements:
- Closed a major client deal within three months of employment.
- Built a sales pipeline worth £272,542 within first four months.
- Grew LinkedIn network to 5,000+ HR C-suite leaders, with posts reaching over 28.5k impressions.
Skills & Tools: SaaS sales, Salesforce, Salesloft, strategic planning, and C-suite engagement.
| Sales Manager/Account Executive | October 2023 – October 2024 | |
| Guestia – SaaS Event/Travel Management Platform and App | Remote/Cranfield | |
- Start Up’s first sales hire
- Partnered with directors to implement Go-To-Market strategies and optimise sales processes.
- Managed a pipeline from SQLs, marketing efforts, and referrals, ensuring long-term success.
- Identified, nurtured & closed new qualified sales opportunities.
- Conducted product demos and crafted tailored sales proposals.
Key Achievements:
- Closed £274,160 in new business, achieving 55% of Year 1 target.
- Secured deals with top brands like Lenovo, Sauber F1 Team, Alpine F1 Team, Golf Saudi, Celestyal Cruises.
- £1.5M in new business sales pipeline generated.
- Defined and implemented an outbound sales process.
- Onboarded new sales software, Apollo.io, Octopus, LinkedIn Sales Navigator.
Skills & Tools: Freshdesk CRM, Apollo.io, LinkedIn Sales Navigator, pipeline management, and strategic prospecting.
| Head of Business Development/Account Executive (Part-Time) | October 2022 – October 2023 |
| Hayra – SaaS Audio Tour Solution | Remote |
- Headhunted based on success at Achievers
- Built and scaled the sales function, contributing to early-stage revenue milestones.
- Worked closely with the founder to develop sales strategies, establish a pipeline, and refine pricing and product positioning.
- Developed persona-based messaging and onboarded tools like HubSpot and Lusha for enhanced lead generation.
Key Achievements:
- Built a £50,000 pipeline and closed £15,000 ARR in deals.
- Established scalable sales processes and tools.
Skills: HubSpot CRM, persona-based messaging, sales enablement, and pricing strategy.
| Senior Enterprise Sales Development Representative, EMEA | January 2020 – September 2023 |
| Achievers – SaaS Employee Reward & Recognition Solution | Hybrid/Hemel Hempstead |
- Generated new qualified sales opportunities for EMEA organisations with over 25,000 employees.
- Led qualification meetings, conducted demos, and collaborated with sales, marketing and solutions consultants.
- Mentored junior SDRs globally and contributed to global sales strategies.
Key Achievements:
- Highest target attained amongst Global SDR Team, 2020, 2021, 2022.
- I ranked 63rd in Wiser Elite’s 100 over 100. Award for top-performing Tech Sales professionals who have achieved over 100% of their target from the previous six months.
- 7/12 quarters most opps created! Including last 6 in a row.
- Asked to join Global Revenue Advisory Council to give my opinions and shape the future of sales and prospecting strategy globally.
- Generated £12.8M in sales pipeline, achieving top-performer status for multiple quarters.
- Successfully onboarded as a mid-market Account Executive, running opportunities for orgs on <3k employees.
Skills & Tools: Salesforce CRM, outbound prospecting, LinkedIn Sales Navigator, and objection handling.
| Business Development Representative, ROW | May 2017 – January 2020 |
| Kelverion UK Limited – SaaS IT Automation | Harpenden |
- Managed a £40,000 monthly sales quota, developing new and existing customer relationships.
- Represented the company at trade conferences and collaborated on pricing strategies.
Key Achievements:
- Closed £562,250 in revenue in the last financial year, achieving 117% of the annual target.
- Successfully managed North American territories during a sales team restructure.
- Travelled to Canadian office to onboard/train new sales employees in North American Territory.
Skills: Full sales cycle management, CRM expertise, strategic account management, and consultative selling.
Education
2015-2016: Loughborough University
Master of Science in Sport Management
2011-2015: Sheffield Hallam University
Bachelor of Science with First Class Honours (Sandwich) in Mathematics.
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