Andrew Jacobs

Started digital life in PPC and have grown in experience to cover all aspects of marketing from running search, display, social, email, affiliate to ATL activity such as TV and direct mail. Worked across a number of verticals in both retail and lead capture. Strong with both numbers as well as creative ideas and design.

Riva Paoletti ltd Dec 2021 - Present Head Of E-commerce

Planning and orchestrating paid search, display, email, native and social campaigns. Improving onsite SEO and managing website content. Managing Affiliate SEM teams to optimise campaigns, create strategies as well as developing the website to increase onsite conversion. Develop and support my team of specialist marketeers. Evaluate performance and report to C-Suite, make recommendations and looking at ways to use new technology to increase profitability. Develop relationships with influencers.

OTTY Sleep Ltd  Jun 2018 – Nov 2021 Digital Marketing Manager

Managing multi-million pound budgets to generate new customers and sales growth, building paid search, display, native and social campaigns, improving onsite SEO and managing website content. Managing CRO, Affiliate and SEO PR teams to optimise campaigns, create strategies as well as developing the website to increase onsite conversion. Managed and Optimised T.V. campaigns. Evaluate performance and report to C-Suite, make recommendations and looking at ways to use new technology to increase profitability. Develop relationships with influencers. Manage communications with customers via social and review platforms.

WMG (Webevents Ltd) Sep 2013 – May 2018. Senior PPC Account Manager, Analyst and Business Development

Strategist working with a team of 9, with responsibilities for looking after an ever-growing client base to generate profitable campaigns though optimisation and strategic insight. Servicing accounts with up to £6Million yearly ad spend, my remit was to create the strategy to enable sales teams to implement changes that would improve results and revenue as well as managing my own portfolio. By focusing on requirements capture I understood business needs and ultimately their prospective client’s needs, to improve performance in campaigns. Searching query reports and applying positive and negative strategies; testing and optimising both test ads and relevant extensions to increase click through rate (CTR) and lower cost per click (CPC) and increase quality score (QS) to achieve positive results.

Google Inc Capita Leeds Jan 2010 - Sep 2013. Senior Account Specialist-Google Engage for Agencies

Jun 2012 – Sep 2013 Promoted to Senior Account Specialist within the Engage for Agencies team

Responsible for developing agency teams to improve accounts through best practices. I supported and guided agencies with their PPC AdWords accounts. From initial requirement capture, shaping proposals and understanding client’s detailed needs; through to campaign builds, troubleshooting and account reviews with senior management teams. I was responsible for nurturing and encouraging new members of the team to learn knowledge and pass on techniques with help on sales and technical analysis. Regular speaker at conferences and workshop days for agencies, advising on best practice and account management techniques.  

Jan 2010 – Jun 2012 Account Manager - Google Adwords            

Responsible for all new business activities against strict sales targets - working with direct clients new to Adwords, selling PPC and educating clients on how to manage and run their AdWords accounts.

Developing campaigns and increasing leads or ROAS on campaigns.

Mushroom Designs Aug 1999 - Dec 2009 Head of Design

Responsible for the creative design within this fashion and manufacturing business. Responsible for all new business, increasing revenues and selling products to both public and trade, (including key television personalities within the UK.) Responsible for recruiting and training of staff.

University of Humberside 1995 – 1998. BA (Hons) Graphic Design & Marketing 2:1

Leeds College of Art & Design 1994-1995. BTEC Art Foundation

Allerton High School 1988 – 1994. A Levels: Maths, Geography, Art, General Studies

GCSE 9 (A-C)