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Anna Koupourtidou

Anna Koupourtidou

Marketing and Communications professional
Edinburgh, Edinburgh

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About Anna Koupourtidou:

Marketing aficionado with customer service experience who thrives under pressure and time constraints. A self-starter who works on their own initiative and collaborates well with a team. I have achieved customer/client satisfaction and retention as well as developing innovative solutions to overcome challenges. A strong Administrator who organizes, prioritizes, allocates and coordinates resources to the best effect. A natural people person whose communication skills and attention to detail are second to none.

Experience

 
 
In my most recent role as Content Marketing Manager at Editions Financial, I worked with one of our biggest clients, HSBC. As part of the Global B2B team, I helped with the publishing of various webpages by coordinating the implementation and planning of the required processes as well as the management of relationships with various stakeholders and/or creative teams. In addition, by leading one of our biggest campaigns, the ‘International Business Guides’ migration, I made sure that each step we took aligned with HSBC’s brand and marketing
objectives while communicating the key messages that helped us stand-out in the marketplace. One of the biggest challenges of this project was the ability to effectively notice any inaccuracies within the content we monitored/reviewed daily. Since I’ve started in this role, my managers have praised me for my attention to detail and my ability to collaborate effectively with the relevant stakeholders to produce marketing material of high quality while still meeting the tight project deadline.

As Head Receptionist at Gaucho, my strategic communication skills, and my ability to build strong relationships contributed to an increase in brand awareness and customer loyalty. Through this role I became familiar with all aspects of the event management process for small and big groups including PA events, special celebrations like Valentine’s Day and Christmas and corporate gatherings. I was part of the initial sales process, booking organisation, and implementation of the event, coordinating the team to offer events of high quality. In addition, I am one of these people who cannot see a mess around and will find ways to keep even the strangest things organised. This requires attention to detail and thus, I like to keep a short eye on things to make sure everything is done properly, and nothing is ignored. With a master’s degree in marketing and skills including time management and communications, I am confident possess the technical knowledge this role requires

As a Marketing Executive at M&G, I was responsible for the maintenance/production of digital marketing collateral that targeted the end customer/adviser. Also, I led a project where we identified barriers, and then removed obstacles across various marketing departments. By assisting with this project, we significantly improved our day- to-day tasks, had cleaner processes and more value-adding operations. As a Sales Support Executive, I understood in depth the needs of each Adviser and pitched Pru’s value proposition. I managed to build strong relationships and identified new business opportunities. As a Platform and HR Administrator, I communicated with several stakeholders daily, therefore adapted my communication style accordingly. While working in Capital HR
Solutions, I gained signification experience in event management by leading the administration of a semi-annual event for one of our biggest clients that led to successful completion for two consecutive years.

Education

I have acquired a BA (Hons) Business Studies degree from the University of Sheffield and a MSc Marketing and Business Analysis degree from the University of Edinburgh.

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