Anna Travers-Rose

CIM qualified, data-driven, versatile marketing & communications professional with hands-on experience managing and supporting large-scale marketing and communications functions on behalf of prestigious organisations. Looking to further her career in marketing and/ or communications in the Professional Services sector. 

         Marketing Coordinator & Client Service Level Manager

• Implementing new marketing and communications initiatives via a wide range of platforms and channels
• Client liaison, relationship management and complaints handler
• CSR
• Maintenance and publishing of content on the firm's website using the Umbraco platform in-line with our CSR
• Liaison with firm's web developer on any issues or updates as required
• Internal and external event management including in-house training
• Direct marketing
• Management of all social media channels, ensuring brand and corporate responsibility
• Internal & external comms
• Dealing with all external suppliers including printers and designers
• Managing and updating all printed marketing collateral
• PR
• SEO & PPC
• UX
• GDPR & DPA
• Implementation of both internal & external marketing policies
• Policy writing for Lexcel accreditation
• Charity & Fundraising marketing
• Cross platform advertising
• Directories e.g. Chambers & Legal 500
  
  Marketing Manager 
• Successfully increased ticket sales on public performances by 35% by driving brand awareness via offline/ online comms campaigns
• Championed the development and launch of the organisation’s presence onto social media; propelled engagement from 0 to 12K in just 1 year 
• Delivered a 25% increase in student recruitment by continuously improving the organisation’s reputation through effective communications strategy development and execution
• Represented the organisation to local, regional, and national press entities 
• Fostered and cultivated open and collaborative lines of communication with internal / external creative professionals to develop aesthetically pleasing, high-quality marketing / communications collateral

         Marketing Officer

• Achieved a 40% increase in ticket sales by strategically managing multiple concurrent marketing and communications strategies
• Managed full project life cycle of the implementation of a new computerised box office system that resulted in a 30%+ increase in new audiences 
• Led the forward-thinking audience diversity campaign that ultimately attracted and retained a 20% increase in business from BAME backgrounds via strong community engagement projects across multi channel platforms

          Arts Administrator

• Achieved a 20% increase in ticket sales for the Cirencester Festival of Arts
• Set-up the Theatre’s social media platforms gaining over 1,000 followers in the first three months
• Generated, maintained and maximized on local business sponsorship

CIM Diploma in Professional Marketing (Level 6)

MA Language & Literature

BA Language & Creative Writing