Aoibheann McCormack

I am a professional and experienced Marketing professional, with past roles spanning across Aviation, CSR, Charity, Social Work and a successful sole trading business.

MARKETING FUNDRAISING CO-ORDINATOR | Nugent | 08/2023- Present
•Event planning and delivery including annual Gala, welcoming over 250+ guests, generating over £45,000.00 in income, as well post event de-briefs to measure feedback and satisfaction levels for improvement.
•Planning of ‘Nugent Now’ corporate networking, use of Eventbrite as ticket platform.
•Generating content and co-ordinating marketing activity within the fundraising department to help generate further income, including social media copy and graphics as well as website content for charity shop, community-based services, and corporate relationships.
•Demonstrating impact and maintaining relationships with small- and large-scale donors, including corporate partnerships (Novotel, Hilton Hotel, Krol Corlett Construction as some examples).
•Co-ordinating marketing elements and writing content such as high-level sponsorship proposals, creatively thanking donors, creating content for social media and press releases for all fundraising events or relevant projects to Nugent.
•Co-ordinating marketing with external suppliers and working closely with our internal marketing team to meet requirements for fundraising collateral.
•Raising awareness of appeals, events and urgent fundraising needs through social media marketing, speaker slots, newsletters, press releases, promotional video, and networking events (Well Connected, Chamber Charity Network, Professional Liverpool, Developed Together and Pink Link).
•Gathering fundraising content from services to create meaningful stories for events and appeals, whilst measuring the impact to report back to donors as part of stewardship.
•Maintaining important levels of safeguarding when processing data for promotional purposes due to nature of those Nugent supports.

FOUNDER | Dumb Dough® | 03/2021- 07/2023 - Liverpool, Merseyside
•Managed wholesale partnerships with local independent businesses (six in total).
•Successfully opened shop in largest independent food hall in Liverpool (September '22- July ‘23), becoming a bestselling vendor.
•Provided warm, positive customer care, encouraging return visits and repeat spending.
•Developed partnerships with food influencers including Independent Liverpool, The Guide Liverpool, and The Liverpool Echo to promote products.
•Set up and maintained website for e-commerce.
•Creation of social media marketing and paid ADs for product promotion.
•Managed business finances, keeping operations grounded and protected.
•Cultivated relationships with contractors, suppliers, and industry contacts to acquire business.

MARKETING MANAGER | MATS Consultancy LTD | 11/2021 - 06/2023 - Liverpool, Merseyside
•Developed Marketing Strategy for social media based on compliance sector (ISO9001, ISO14001 and ISO27001).
•Assisted with the recruitment and training of apprentices in partnership with Government’s Kickstarter scheme.
•Management and maintenance of social media channels (LinkedIn, Facebook, and Instagram) including the use of CANVA.
•Creation of staff training presentations, documents, and guidelines.
•Maintained client databases and plan agreements including online course sales and discounts.
•General administrative duties- answering calls, e-mails, printing etc.

CSR & COMMUNICATIONS ASSISTANT | Liverpool John Lennon Airport | 07/2019-09/2020 – Liverpool, Merseyside
•Assisted HR & Community Director in delivering CSR Strategy (3 E’s) Employability, Environment, and Education initiatives through small- and large-scale events and programmes.
•Main contact for stakeholders including Alder Hey Hospital, Northwest Cancer Sun Pledge, Slave Free Alliance, and others in alignment with Airport's Community and People strategy.
•Managed 'The A-Team', aiding employment-challenged individuals from application through to volunteer management.
•Representative for excellent customer service, reinforcing Airport's 'Faster, Easier, Friendlier' USP.
•Organised and conducted CV workshops, mock assessments, and interviews for disadvantaged groups, including those with criminal histories, as well as general recruitment of Interns and other roles.
Continued
•Oversaw security regulations for site visitors and employees, including DBS checks and airport pass clearances per Civil Aviation Authority guidelines.
•Oversaw job/programme inquiries, interview scheduling, assessment setup, and candidate evaluation.
•Sole contact for CSR programmes, working with multi-level management to enhance employee relations including working with external organisations to launch ‘Donate-A-Day’ project.
•Led and supported CSR projects with schools, charities, and community partners, including research and project delivery.
•Edited policies, managed emails, and phone calls, maintained databases, prepared SLT board papers, and handled KPI and budget reporting.
CONTENT & SOCIAL MEDIA INTERN | Matchstick Creative | 10/2018 - 03/2019 - Liverpool, Merseyside
•Scheduled social media posts for agency and clients using Buffer, optimising reach and maximising community engagement across LinkedIn, Instagram, Facebook, and X.
•Maintained brand values, verifying consistent copy and visual tone in line with brand guidelines.
•Created blog posts for agency's 'Female Founders' series, focusing on female entrepreneurism.
•Created PR packages for local businesses to maintain relationships.

CSR & COMMUNITY INTERN | Liverpool John Lennon Airport | 09/2017 -08/2018 - Liverpool, Merseyside
•Supported HR & Community Director in delivering the 3 E's Community Strategy: Employability, Environment, and Education.
•Led and assisted CSR projects with schools, charities, and community partners, including research, design, and delivery.
•Maintained key partnerships with Alder Hey Hospital, BlueAir Airlines and SSP.
•Organised and facilitated large scale fundraising events, including over £6,000 in one Plane Pull event.
•Collaborated with HR & Community Director and PR Manager to develop internal communication methods like Airmail Magazine & Daily Flyer.
•Assisted Head of Public Relations with crisis communication during Industrial Action in Summer 2018.
•Created and maintained the company's intranet page with business updates.
•Worked as a receptionist one week per month, handling deliveries, meeting room bookings, visitor greeting, and administrative duties.
•Assisted with employability programs at local schools, including Career Days at the Airport.
•Represented the organisation at business, social, and community functions, including university talks and careers events.
•Assisted in recruiting student placements, including CV review, assessment centre setup, interview panel participation, and candidate scoring.
•Performed administrative duties such as policy editing, emails, phone calls, database maintenance, SLT board paper collation, and KPI reporting.

Liverpool John Moore's University - Bachelor of Arts Business and Public Relations |
09/2015 - 06/2019 – Liverpool, Merseyside
First Class Honours (with a year in industry).