Ashwin Chettiar

Dear Hiring Manager,

I am a Marketing Strategist with 4+ years of experience in the industry and hold an MSc in Marketing from the University of Nottingham. Currently employed with Bedford College Services, I am intrested in the advertised marketing role in your esteemed organisation. 

Here are the reasons that make me a great fit for the role:

Marketing Strategy Development: In my current role at Bedford College Services, I lead the development, execution, and analysis of integrated 360-degree marketing campaigns across 4 principal business verticals. The sales rates have increased by 11.8% depicting ongoing growth in less than 60 days. The strategic approach involves analysing marketing trends, and designing target-marketing strategies, to build a strong brand foundation and recognition. 

Content Creation and Management: I founded "Tech Sober," a YouTube channel dedicated to technology reviews and educational guides, successfully growing its subscriber base to 3,600 and achieving over 50,000 monthly views within a year. Additionally, at Avotus Corporation, I implemented content marketing strategies that optimised platform-specific formats, resulting in a 31% increase in the brand’s online presence. By continuously A/B testing content and creating trendsetting materials, we significantly advanced the brand's "digital-first" objectives.

Website Management and SEO/SEM: My tenure at Avotus Corporation also included refining SEO and SEM strategies that significantly improved our website's search visibility. Key achievements included a top ranking on YouTube search results and a 4.3% rise in conversion rates through targeted Google Ads campaigns. Additionally, I achieved a 5.4% reduction in the bounce rate for The Venue Hub's website through strategic SEO implementations using cost-effective and advanced AI tools.

Digital Marketing Proficiency: While freelancing for Oberoi International Services, I designed and managed SEO and PPC campaigns that boosted online traffic by 16% and increased conversion rates by 9.3% over six months. This process involved extensive use of CRM tools to conduct research, data mining, and extract valuable competitor insights to effectively highlight brand differentiators specific to the needs of the target audience.

Adaptability and Global Experience: My professional experience and marketing sensibilities span across the vast markets of Asia and the United Kingdom, showcasing my ability to cater to diverse cultural perceptions of products and services. Transitioning seamlessly between internships, executive roles, and managing my successful entrepreneurial venture, I am uniquely positioned as the ideal candidate for roles focused on global brand growth and positioning. I carry the technical knowledge and the positive temperament required to excel in a result-oriented, diverse environment.

Thank you for considering my application. I look forward to the possibility of discussing this exciting opportunity with you.

Kind regards,

Ashwin Chettiar

I have over four years of experience in marketing, currently employed as a Marketing Executive at Bedford College Services. I hold an MSc in Marketing from Nottingham University Business School. My career trajectory includes roles from Digital Marketing Assistant to DMP Recruitment Analyst, along with an internship at Purpol Marketing.

My expertise lies in developing and executing marketing strategies that significantly improve sales, engagement rates, and website performance. I have successfully managed digital campaigns and enhanced stakeholder engagement using CRM tools like Salesforce and HubSpot.

In addition to my professional roles, I founded the "Tech Sober" YouTube channel, which focuses on technology reviews and has amassed a substantial following. My combined professional and academic experiences showcase my skills in marketing management, digital strategy, and content creation.

I hold an MSc in Marketing from the University of Nottingham, where I graduated with a Merit (2:1). My studies included Digital Marketing, Marketing Strategy, Consumer Behaviour & Analytics, and Marketing Management in the Digital Economy. My dissertation focused on the impact of emotional appeal in cause-related advertisements, emphasizing the importance of emotional resonance for maximising effectiveness and ROI. Additionally, I earned a BSc in Management Studies from N.K.T.T. University, achieving a Distinction (1:1). Here, my coursework covered E-commerce, Digital Marketing, International Marketing, and Brand Management, among other subjects. My dissertation explored the effects of unethical practices on an organisation’s brand image.