Bethan Morris Crawford

A T-shaped and mission-driven product person with a passion for human-centred design, stakeholder relationship management and future-focused strategy 
 

With a strong background in product management in agency, B2C, B2B, education and non-profit sectors, I am a proven leader of diverse, multi-functional teams, dedicated to developing and executing ambitious product visions and strategies that enhance user engagement and drive business outcomes. As a Certified Product-Led Product Manager and Certified ScrumMaster® with agency experience, my expertise lies in quickly building strong and influential stakeholder relationships and in transforming complex product visions into actionable roadmaps, ensuring alignment with stakeholder goals through a user-centred and data-driven approach. I excel in dynamic environments, adeptly managing change and negotiating conflicting requirements to deliver solutions that exceed both user and stakeholder expectations. I am known for my strong communication skills, capable of interpreting and distilling information swiftly and articulating technical concepts in accessible and interactive ways. This ensures that cross-functional teams are aligned and clear on the objectives we strive to achieve. As a strategic thinker, I thrive on tackling the 'why' behind user challenges, crafting innovative solutions that seamlessly integrate with business objectives and enhance organisational value. Throughout my career I have concentrated on delivering tangible value through meticulous product and service design, ensuring that all development efforts directly enhance supporter experience and organisational outcomes. My leadership style fosters psychological safety, creating an environment that empowers teams to innovate and perform effectively. I am deeply committed to developing human-centric digital experiences that resonate with users, prioritising future-focused strategy and empathetic leadership to ensure insight-led decision-making which brings stakeholders 'along for the product journey'

EDUCATION

Data Ethics, AI and Responsible Innovation (EdinburghX, University of Edinburgh, 2024 - Ongoing)

Product-Led Certification (Mind the Product, 2023)

Product Management: Building a Product Strategy (LinkedIn Learning, 2023)

Certified Scrum Master CSM (Scrum Alliance, 2022) 

Corporate Social Responsibility to Corporate Social Innovation (BabsonX Babson College, 2020)

Corporate Sustainability, Social Innovation and Ethics (ImperialBusinessX Imperial College Business School, 2019) 

BA: Archaeology and History (2.1) (Cardiff University, 2014)