Cameron Robbins

I'm a data-driven specialist with a proven track record in Conversion Rate Optimization (CRO) and business analysis. My passion lies in extracting meaningful insights from complex data, driving strategic decisions, and significantly improving digital experiences. With four years of focused experience, I excel at bridging the gap between raw data and actionable business outcomes.

My expertise centers around the power of analytics. I'm highly proficient in utilizing Google Analytics to dissect user behavior, identify key trends, and pinpoint areas for optimization. I'm adept at designing and implementing A/B testing strategies, leveraging tools like SiteSpect and AB Tasty to validate hypotheses and drive measurable improvements in conversion rates.

Throughout my career, I've consistently demonstrated the ability to translate data into strategic recommendations. At Convertize, I managed end-to-end CRO projects, analyzing data from Google Analytics, Hotjar, and surveys to provide clients with data-backed insights. At Walls and Floors, I contributed to developing optimization roadmaps and implemented the PXL model to monitor user engagement. At Alternative Airlines, I conducted detailed booking funnel analyses, identifying points of abandonment and collaborating with technical teams to enhance usability.

I possess a strong understanding of customer journey mapping and am skilled in conducting requirements gathering and documentation, ensuring that data-driven initiatives align with business objectives. My technical skills extend to proficiency in SQL, Python, and JavaScript, enabling me to manipulate and analyze data effectively.

My goal is to leverage my analytical expertise and CRO experience to drive significant improvements in digital performance. I'm passionate about continuous learning and staying at the forefront of data analysis and optimization strategies.

• Technical Support Agent, Retail Data Partnership (August 2024 - Present): Providing technical support and solutions to retailers, including problem-solving, communication, and basic data analysis.
• CRO Executive, Alternative Airlines (August 2023 - February 2024): Supporting data-driven projects to optimize user engagement and conversion paths, including requirements gathering, stakeholder communication, and customer journey analysis.
• CRO Consultant/Account Manager, Convertize (December 2022 - August 2023): Managing end-to-end client projects involving CRO strategies and A/B testing, including client consultation, tool integration, and data-driven insights.
• Conversion Rate Optimisation Executive, Walls and Floors (April 2020 - December 2022): Supporting CRO projects, conducting competitive research, and collaborating with stakeholders to refine digital product strategies, including requirements documentation and optimization strategy development.

• University of Hull: BSc Computing, 2:2 (2017 – 2020)
• Loughborough College: TEC Level 3 Diploma in IT, A* A* A (2015 – 2017)
• Certification: Experiment Nation CRO Certification (June 2022)