Catherine Baetiong

Digital marketing specialist with a Master’s degree in Digital Marketing, experienced in creating engaging content, optimizing customer engagement, and executing data-driven campaigns. Skilled at developing innovative marketing strategies to amplify brand presence and audience interaction in beauty, travel, and healthcare sectors. Native Spanish speaker with excellent communication and problem-solving abilities.

I have diverse professional experience spanning digital marketing, content creation, and administrative operations. As Head Receptionist and Content Creator at Notting Hill Dental Clinic, I optimized website content, managed daily site audits, and executed digital campaigns, achieving a 15% increase in patient inquiries. In my current role as a User-Generated Content Creator on TikTok, I produce engaging content for skincare, beauty, and travel brands, driving significant audience engagement and brand visibility. My ability to manage multiple responsibilities, from stock replenishment for product shoots to implementing SEO strategies, reflects my adaptability and dedication to delivering measurable results.

I hold a Master’s degree in Digital Marketing from the University of West London, where I graduated with 1st Class Honours in September 2023. My coursework included Digital Marketing Strategy, Content Marketing, and Data Analytics for Marketing, providing me with practical experience in crafting campaigns and analyzing performance data. Additionally, I earned an undergraduate degree in Business and Events Management from Anglia Ruskin University, graduating with 1st Class Honours in July 2021. My studies focused on event planning, business operations, and marketing strategies, culminating in a dissertation exploring the impact of digital transformation on the events industry.