Charles Hennah

Throughout my career, I have led complex technology and change programmes that bridge business ambition and technical execution. At Gartner, I inherited a fragmented marketing database landscape that was limiting global campaign performance. My task was to build a single, scalable CRM solution to unify data and improve targeting efficiency. I developed a compelling business case, secured board-level approval, and led the full lifecycle from vendor selection to implementation. The result was a 15% improvement in campaign effectiveness, a 10% cost reduction, and a 20% drop in customer opt-out rates — transforming both performance and customer experience.

At Experian APAC, I was engaged to rescue a failing, high-profile data and campaign delivery project for The Prudential in Hong Kong. Within six months, I restructured delivery processes, brought complex reporting back in-house, and refocused the team around value-driven priorities. By redesigning the operating model and establishing new governance, the programme met its deadlines and achieved a 130% ROI uplift. More recently at Serviceplan, I successfully managed a €200m digital media measurement project for BMW/MINI across multiple territories, leading cross-functional and offshore teams using Agile methods and delivering on time and within budget.

These experiences reflect my core strengths: strategic thinking, structured project leadership, and the ability to inspire collaboration across technical and business teams. I take pride in creating clarity from complexity, implementing sustainable systems and processes, and ensuring every change initiative delivers measurable value. Whether transforming CRM capability, redefining data governance, or leading digital change, I consistently deliver operational excellence that drives growth and long-term impact.

An experienced MarTech leader with a track record of developing and executing complex data-driven marketing technology strategies, operations and processes, resulting in successful transformational CRM solutions for improved ROI.  Over two decades of experience across industries including FMCG, Retail, Travel, Automative, Finance and Media.  Accomplished speaker, copywriter, author and video presenter.

CAM Foundation - Diploma

Prince2 Foundation