Cheryl Jackson

My background in journalism, content creation and media relations have shaped me into a first-rate Senior Creative Communications Strategist.  Expertise across creative strategy and development, media relations, video and content creations, senior public figure and talent relations, partnerships, project management and public affairs.  I have 20 years of media experience generating insights to develop imaginative strategies and activities and producing engaging campaigns and content. 

Content Producer - Channel 4 ‘The Political Slot’  

JUNIPER COMMUNICATIONS LTD

• Produced 100 public service short-form films from prime time television in which senior politicians from government and opposition parties discuss topical issues such as the economy, business, the environment, housing and healthcare. 

• Strategic and creative lead across all projects, managing multiple team members and external agencies, establishing collaborations with all the major UK political parties and engaging senior politiians including Rishi Sunak, Angela Rayner, Ed Davey, Diane Abbott and Penny Mourdant 

• Planned a continuous stream of creative content ideas to engage the broader public in key policy areas to make them more accessible.

• Overseeing compliance and factual accuracy on all content

Freelance TV Producer (2007 – Present) 

BBC, ITV, MENTORN MEDIA, VIACOM, RDF TELEVISION, OPTOMEN TELEVISION, AVALON UK, BLAST FILMS, MONKEY KINGDOM, SPECIAL EDITION FILMS, PI PRODUCTIONS, MINNOW FILMS, CRACKIT PRODUCTIONS, SKY VISION, SEVEN STUDIOS

I’ve worked on over 50 TV programmes for major broadcasters including BBC, ITV, Channel 4, Channel 5, Discovery and Sky.  Programme credits include: ITV Tonight, Question Time, Dispatches, Rip Off Britain, The Scottish Election Debates, Dickinson’s Real Deal, Kevin McCloud’s Escape To The Wild, Nick Knowles Big House Clear Out, Spies, Billionnaire Kids, The Secret World Of Las Vegas, Animal Rescue Live

• Produced and planned hundreds of hours of broadcast current affairs, documentary and lifestyle programmes for the BBC, ITV, Channel 4, Channel 5, Discovery and Sky.

• Ideated, developed and pitched broadcast programmes, winning major commissions from Channel 4 and ITV

• Created a portfolio of original content ideas through insight generation and investigations, partnering with organisations, experts and talent, identifying emerging digital and broadcast trends and gaining inspirations from current affairs, pop culture and human-interest stories.

• Led teams with up to 15 reports, managing schedules, projects, workflow and stakeholder, agency and media relations.

• Knowledge of media law, compliance and writing complex legal protocols for various projects.

• Launched the social media channels for various TV campaigns, including Animal Rescue Live, a pet rehoming campaign for Channel 4, developing them into an accompanying community and content platforms as an extension to the broadcast series. Over 80% of the pets available to rehome through the special platform were adopted in just one week.

• Overseeing social media and outreach campaigns, community engagement and content (copy, videoclips, infographics, etc)

• Identifying key storylines and messages and making sure they are delivered in a clear, concise and compelling manner.

• Video content creation: research, interviewing, directing, scripting and edit producing, sourcing locations, props, cast and crew, camera operation and editing software skills.

• Writing press releases for local and national press to generate media coverage

• Briefing and directing journalists, politicians and presenters 

MA Broadcast Journalist