Chitra Surana

Experienced Marketing & Events (Conference) Manager with over 10 years in B2B events marketing, developing comprehensive marketing strategies and executing over 100 events. Proven track record in driving brand awareness, lead generation, and customer engagement through data-driven, targeted email marketing, social media, and content creation. Skilled in budget management, CRM systems, and marketing automation, with demonstrated success in optimising ROI (21% increase) and managing event logistics. Strong background in managing high-performing teams and fostering a collaborative environment. Committed to maintaining premium brand quality across all media touchpoints.

Acquired £140,000 worth of confirmed business for exclusive venues like Stoneleigh Abbey and IXL Events Centre within two months of joining, along with an additional £560,000 in provisional bookings with a high probability of conversion.
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Conducted show-around tours for prospective clients, achieving an 87% conversion rate - demonstrating excellent communication and negotiation skills.
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Developed an efficient booking management platform and a Calendar & Timeline management system using Excel and Google Sheets, which was adopted company-wide.
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Developed a booking management system and streamlined proposal templates to reduce turnaround time by 75%, enhancing client satisfaction.
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Proactively supported marketing campaigns and conducted market analysis to drive sales strategies and identify new business opportunities.
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Managed contract negotiations, ensuring a commercial approach and maintaining strong client relationships.