Curtis Stocken

I'm Curtis, the Head of Marketing at the Steven Bartlett & Peter Jones Backed Startup - Caffeine Bullet. With a wealth of experience in marketing across both public and private sectors at SME and startup levels, I bring a strong foundation in digital marketing, reinforced by achieving a Distinction in Level 6 CIM Diploma in Professional Digital Marketing.

Previously leading the marketing department, I oversaw all B2C activities for The Skinny Food Co., employing various channels such as Facebook Ads, Google Ads (Digital Marketing Agency), and Email Marketing to drive sales. Additionally, I was instrumental in enhancing organic traffic through SEO and optimizing conversion rates, having spearheaded the launch of The Skinny Food Co's new website.

Throughout my career, I have successfully navigated sponsorship, affiliate, and influencer marketing, collaborating with celebrities and elite-level athletes to elevate brand awareness and fuel customer acquisition. I've also contributed to project management and product development, playing a key role in implementing and promoting the Robin Hood Energy App and home insurance products.

Adaptable to both independent and team-oriented work environments, I effectively communicate with and influence senior stakeholders across departments, ensuring the attainment of individual and team objectives.

Marketing Manager at the Steven Bartlett & Peter Jones-backed startup,
Caffeine Bullet. With extensive marketing experience across SMEs and startups, I
specialize in digital marketing and hold a Distinction in the Level 6 CIM Diploma
in Professional Digital Marketing. At Caffeine Bullet, I led the Shopify
replatforming, doubling conversion rates to 4%, driving 74% YoY revenue growth
via CRO, email strategies, and partnerships. I also managed Amazon operations
across four regions, generating £700k+ with 15% YoY growth, oversaw new
product launches, and reviewed social strategies to maximize brand engagement

Previously, I managed B2C marketing for The Skinny Food Co., increasing organic
traffic, leading a website launch to a 5.8% conversion rate, and scaling sales via
performance marketing, SEO, and influencer strategies. I excel in project
management, product development, and collaborating with stakeholders to
achieve measurable results. I also have experience in sponsorship, affiliate, and
influencer marketing with celebrities and elite-level athletes to increase brand
awareness and drive acquisition. I am comfortable working independently,
remotely, or in-office, as well as part of a team. I excel at communicating with
and influencing senior stakeholders across departments to deliver both
individual and team objectives.

Certified Digital Marketing Specialist - Search Marketing at the Digital Marketing Institute | Grade: Pass - 91% (May 2021 - Aug 2021)

Level 6 CIM Diploma in Professional Digital Marketing at the CIM Academy | 
Grade: Distinction.  (September 2019 - 2020)
My Digital Optimisation & Digital Customer Experience assignments are being used as an "excellent" example for future students

Sports Business Management (BA Honours) at Leeds Beckett
University, Carnegie Faculty | Grade:  2:1 (September 2012 - 2015)