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Federico Varricchio

Federico Varricchio

Marketing Manager

Marketing / Advertising / Public Relations

London, Greater London

Social

About Federico Varricchio:

I'm a results-driven Marketing Manager with extensive experience in the automotive industry, leading impactful multi-channel campaigns for global and premium brands including BYD, Mercedes-Benz, Ford, and Volvo. 

With a background in both dealer network marketing and national brand strategy, I specialise in crafting data-informed campaigns that strengthen brand visibility, engage customers, and drive measurable business growth. My expertise spans digital marketing, CRM, event management, budget optimisation, and cross-functional leadership - always focused on delivering consistent brand experiences and commercial performance. 

I'm passionate about the evolving automotive landscape - from electrification to digital transformation - and thrive in fast paced environments where marketing innovation supports business growth. 

Key Skills: 
Digital Marketing | Campaign Management | Dealer Communications | CRM | Brand Strategy | Content Creation | Event Coordination | Budget Management | Cross-team Collaboration

📍Based in London| Open to hybrid or on-site opportunities in Greater London
 

Experience

I have extensive experience delivering international automotive marketing campaigns and a strong background in paid media, digital optimisation, and event activation, I am confident I can contribute effectively to Audi’s digital transformation strategy.

Education

I studied business administration and marketing. 

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