Daisy Sells

I have words and curiosity in my bones and, whether I have been working on the PR or journalist side of the fence, I have embraced and questioned every minute. I have a rather unique perspective given my past years and credit successes, failures and extraordinary mentors for all of my quirks, tenacity and ambition.

I am a highly focused and dedicated journalism professional with seven years of experience in the 
industry in both editorial and writing roles. 
I have worked across a broad spectrum of genres, including travel, lifestyle, fashion and the arts.
I am an extremely fast learner and pick up new skills quickly as required to adapt to whatever is 
required of me. 
I am constantly exploring and questioning the world around me and draw inspiration from all walks 
of life, pop culture and eccentricity to political and social issues and global events. I am somewhat 
unconventional, occasionally controversial, doggedly determined and infuriatingly curious. 

UK Editor & Creative Director 02/2020 – Current 
VPRCommag – London, UK
Oversaw the launch of the VPR website in February 2020.
Launched printed edition May 2020 (Mid-Pandemic)
Research and delivery on articles across a wide range of topics.
Engaged with influencers and brands across multiple platforms to form collaborations and boost 
the VPR reach and profile
Engaged and managed freelance writers and photographers to cover stories internationally
Built strong relationships with key PR and luxury/lifestyle, fashion and travel insiders