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Damian Asling

Damian Asling

Creative Director

Marketing / Advertising / Public Relations

London, Greater London

Social

About Damian Asling:

The best ads aren’t really ads at all.

I’m a Creative Director & Copywriter. During my time at Clemenger BBDO Melbourne and TBWA Worldwide I led innovative integrated, digital, earned media, social content, PR and advertising campaigns for global brands like Amazon, BMW, Gatorade, Google and Heinz (to name a few).

I’m big on excellent craft and big ideas. I love merging traditional creative storytelling with digital innovation, emerging trends and new technologies to make businesses and brands relevant to real people.

My advertising work has been recognised by Cannes Lions, D&AD, The One Show, The Webby Awards (of which I am a judge/jury member), Spikes Asia, Caples, London International Awards and AWARD Awards, amongst others.

Beyond ads, my published writing by Routledge Press explores Tolkien mythology, new media, narrative theory and digital interactivity. Parallel to my creative advertising career, I’ve trained in Japanese Martial Arts for over 20 years, instilling me with a discipline and perspective that I bring to all my professional endeavours.

Experience

Experience

 

Creative Director

Damian Asling

Dec 2024 - Present

London Area, United Kingdom

Relocated to London. Currently working on personal and client creative projects.

 

Creative Director (Copy)

Bashful Group

Mar 2024 - Oct 2024

Sydney, New South Wales, Australia

 

Senior Copywriter

TBWA\Worldwide

Jul 2021 - Feb 2024

Sydney, New South Wales, Australia

 

Digital Creative Lead (Copywriter)

Clemenger BBDO Melbourne 

Sep 2016 - Apr 2021

Melbourne, Victoria, Australia

 

Creative Director & Co-Founder

Rewardle 

Sep 2014 - Sep 2016

Melbourne, Victoria, Australia

Successful over-subscribed IPO. Creative Director for Rewardle ANZ (ASX:RXH).
Co-Founder of Coffee Scout and Laundromatic.

Education

The Audacious School of Astonishing Pursuits

CD Megamachine, Creative Direction

I learned how the best CD's in the world lead teams and clients to famous work with former Wieden+Kennedy ECD, Jason Bagley.I learned how the best CD's in the world lead teams and clients to famous work with former Wieden+Kennedy ECD, Jason Bagley.

 

RMIT University

Master of Design, Communication and Media Studies

My Master's thesis addresses the transformative role of the paratext (Genette, 1987) within the wider cultures of gaming and digital media.My Master's thesis addresses the transformative role of the paratext (Genette, 1987) within the wider cultures of gaming and digital media.

 

AWARD School

Copywriting & Art Direction

Grade: Top Ten (VIC - 4th Place)

 

Swinburne University of Technology

Bachelor of Arts (Games & Interactivity), Multimedia and Video Games Design

Grade: Honours (First Class)

My thesis explored the Japanese cultural visibility of “Superflat” aesthetics in video games.My thesis explored the Japanese cultural visibility of “Superflat” aesthetics in video games.

 

General Assembly

Product Management

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