Daniela Sarti

Over 20 years delivering sustainable growth through marketing, commercial, and interpersonal expertise across Professional Services, Finance, SaaS and Technology sectors.  A profound understanding of Marketing compliance requirements within financial services environments. An all-rounder with a proven ability to lead marketing and to strengthen company’s position. A real eye for emerging trends and a curious mind, comfortable advising board members, sales teams, and cross-functional stakeholders.

• Business Growth: entrepreneurial and astute, compelling contributor to long-term growth-focused strategies, delivering over $2m in qualified pipeline within 6 months and increasing MQLs by 1/3 YoY.
• Brand & Marketing: expert in brand development and omnichannel marketing strategy to best position and differentiate; a deep understanding of B2B customer journeys, personas and the role of data and technology. Curator of content to gain cut through with clients, prospects, and media. Launched the Gravity brand which secured the JLR gigafactory recently announced by the UK’s PM.
• Interpersonal Savvy: Ability to influence and drive change across a matrix of stakeholders, from moving a company to adopt account based marketing utilising new digital tools through to repositioning a product requiring buy-in from C-Suite and investors.

EMEA Growth Marketing (Director Level) Earnix - Insurance | Sept 21 to Aug 23

Clients & Prospects: Post Office, Aviva, AXA, Generali, Lloyds Banking Group, Hiscox, Aegon

• Successfully launched Earnix in France, Italy, and Germany with acquisition of new clients, building a compelling EMEA brand while catering to nuanced regional requirements
• Generated a $2m+ qualified pipeline from MQLs in the first half of 2023
• Achieved a 1/3 YoY growth in EMEA MQLs through improved activation and engagement
• Set the EMEA marketing strategy and drove operationally with cross collaboration with global colleagues specifically USA & Israel
• Consolidated marketing technology platforms, improved data visibility and reporting, and identified common metrics that positively impacted go-to-market strategies
• Simplified complex offerings for intricate AI and ML technologies, pinpointing their value drivers, and tailoring for Sales and Marketing objectives
• Implemented Account Based Marketing, resulting in 156 early-stage accounts targeted for growth
• Orchestrated the annual global client conference, achieving high attendance and media coverage
• Run annual C-suite Insurance leadership forum – this years’ focus is Growing Through Change
• Identified specific knowledge gaps in the market and solved with omnichannel Thought Leadership campaigns, e.g, FCA Price Walking report achieved 1 straight to demo request and the most SQLS and press coverage across the company
• Implemented 6sense, a programmatic advertising platform
• Brokered deals with UK, German and French media to syndicate content and run roundtables
• Manage PR and digital agencies ensuring maximum ROI. Increased media coverage 110%
• Hands on when needed to build and launch campaigns across digital platforms
• Working closely with Marketing Operations to deliver metric focused board-level reports
• Achieved performance bonus each year

Marketing Advisor & Mentor (p/t) Hybrid Energy Storage - Energy | Jan’23-April 23                                      Head hunted by the MD to launch heat-pumps into the UK. Due to funding agreed contract for 4 months 

• Set-up Marketing function and plan
• Established addressable market for heat-pumps in the UK 
• Innovation Award submission resulting in Highly Commended at The British Renewable Energy Awards 
• Recruited, trained and continue to mentor Marketing Manager on a monthly volunteer basis

Marketing Director Salamanca Group (SG) - Financial Services | Aug 19 to Sept 21

Partners: E.ON, Jll, CBRE, BEIS, Local Councils , MPs, Dept. of Trade & Industry, Office of Inward Investment, HSBC

Provide strategic leadership for SG and its umbrella companies; This is Gravity (Gravity), Clean Growth Leadership Network & Bounce Forward.

• Build brand marketing programmes to drive awareness across all the Groups’ brands
• Launched Gravity – set to be the first UK Net Zero Smart Campus, recently in the press for JLR’s gigafactory
• Created Gravity's ESG policy and Clean Growth Strategy
• Secured Gravity as one of the leading projects for the DIT to promote for foreign direct investment
• Accountable for media, achieving interviews in; The Times, Regional Press & Radio, BBC and property media
• Relationship Manager for partners, digital & PR agencies
• Driving consensus across Partners to form results driven delivery group
• Moved Bounce Forward from near collapse at start of COVID, to a viable business within 12 months with £100k in the bank via sponsorship, subscriptions, and charity grants
• Represent Marketing at Investors and Group Board Meetings across the group
• Managed and developed team

Freelance Marketing Consultant | Aug 13 to Mar 19

Ran my own marketing consultancy business advising small to medium sized companies on marketing positioning and go to market and growth strategies, most notably:                                

StoryShare - HR SaaS 

Clients & Prospects: Accenture, Renault, BBC, Linklaters, Unilever

• Hired to set up the marketing function and support company through Series A funding
• Led the design of new website to launch flagship mobile app, achieving top of the ranking on search
• Developed and deployed roadmap of demand generation activities resulting in 3 major clients’ RFPs
• Recruited and trained Marketing Manager and SDR

Icon Solutions - Banking

Clients & Prospects: HSBC, Nationwide, ABN Amro, United Bank, Nordea, Caixa Bank, Bank of Mellon

• Hired to transition company from service to product-led company and launch their first payment product
• Developed and executed a long-term marketing strategy, market entry assessment, go-to-market strategy, positioning, and campaign development resulting in RFPs with ABN AMRO and United Bank
• Formulated and ran thought leadership multi-media digital campaigns resulting in 8 Sales meetings with and 17 press articles
• Achieved a 1/4 YoY growth in MQLs through improved demand generation activities and engagement
• Manage PR, digital & design agencies. Increased media coverage 160%
• Established and managed Finance media deals
• Managed and developed team

Wimbledon Village Business Association - Not for profit

• Increased membership by 30%, Increased footfall by 28%, Secured 3 years longevity for the association with negotiation 2-year sponsorship deal with AELTC.

Initial Public Offering Marketing Manager Ernst & Young (EY) - Finance| Feb 2008 - Aug 2013

Partnered with IPO leads and priority accounts to drive pipeline of companies looking to list on London Stock Exchange, as well as to shape the Global Thought leadership to the UK market. 

• Accountable for campaigns that delivered numerous press releases, raised sector profile, and multiple MQLs
• Successfully ran the IPO Retreat that consistently delivered audit clients and organised numerous client events
• Instigated the IPO Eye, a 1/4 publication that generated MQLs, consumer research, and press coverage
• Developed the UK& I awards strategy and process, as well as established the process and format for marketing metrics reporting for board level decision making

Marketing Career 1997-2013:  Royal Institution of Chartered Surveyors, CIM Lecturer, Trader Media Group, Puzzler Media Group, First Choice Holidays

Education: CIM Post Grad (2003) | Business BSc (Hons) 2:1 | Manchester Metropolitan University (1997)