Dianna Lu

A highly motivated, organised and ambitious individual who is keen to take on new challenges and is motivated in seeking an exciting role in the field of digital advertising. An effective team player with strong interpersonal and communication skills, developed by working for some of the most innovative creative marketing agencies in central London over the last five years. Bi-lingual capabilities in both Mandarin and English coupled with a diverse and international mentality. 

Stackline Inc., Associate Account Manager – London, United Kingdom, March 2021 – August 2022

• Responsible for creating programmatic display campaigns on Amazon Advertising platform, examining key performance metrics (particularly product profitability), whilst staying within strict client budget constraints
• Drew insights from large amounts of big data and provided recommendations to clients on e-commerce advertising strategy
• Managed all phases of client projects and campaigns, reporting to the VP Customer Strategy 
• Led agency teams through each phase of client business strategy, from conception through execution and analysis
• Nurtured client relationships through building trust and providing informed advice to develop a strong partnership
• Wrote detailed creative and media briefs, project scopes and estimates to communicate client needs and goals
• Supported new product launches for some of the largest global retailers such as Apple and Google

Darjeeling Children’s Trust, Marketing Digital Trustee – Bristol, UK, April 2019 – March 2021

• Responsible for liaising with DCT trustees to gain stories and insights about the Trust’s activities in order to plan and deliver engaging and well written content on social media platforms including Facebook, Instagram and Twitter
• Formulated detailed annual reports of media monitoring, as well as general reports per request 
• Established a working communication platform for all the trustees to engage their ideas and contributions. 

AML Group, Junior Account Manager (Contract) – London, UK, August 2019 – February 2020  

• Ownership of day-to-day relationships between AML and partner agencies for AXA (such as Havas and EG+)
• Scheduled and coordinated speaking engagements, weekly meetings, and special events
• Fostered client relationships, strengthening them over time with clear and consistent communication
• Created and updated day to day timelines for success which were key reference points for all parties involved

Libertine London, Social Media Executive – London, UK, April 2019 – August 2019

• Responsible for the digital content of key accounts  BaByliss, BaByliss for men, BaByliss Pro and Rush and Cusinart
• Community management of all EMEA based BaByliss social media accounts and creating fully integrated marketing campaigns such as global TV, social media/digital and print
• Crafted briefs and written correspondence internally in a concise fashion with minimal supervision 
• Mastered all knowledge of basic agency processes inclusive of departments, functions, and resources
• Achieved a fluent understanding of the clients’ competitive landscape in order to become a reliable source of timely competitive information for the client and extended team, reporting directly to the Director of Account Management

Pixi Beauty Inc., Junior Account Manager – London, UK, July 2017 – March 2019

•  A lead point of contact for a portfolio of high-profile retail clients including Marks & Spencers, Harvey Nichols and Sephora, as well as rapidly growing online clients such as Cult Beauty, ASOS and The Hut Group. 
• Being an integral part of launching new beauty products within the UK and abroad. 
• Scheduled and coordinated speaking engagements, meetings, and special events
• Fostered client relationships, strengthening them over time with clear and consistent communication

Collaborated with the Pixi Beauty marketing team on exciting influencer events and promotions. 

New York University, New York, NY, May 2016

Bachelor of Arts – Communications and Media Studies; International Chinese Relations and Business along with Mandarin Chinese and Culture at Jiao Tong University, Shanghai