Eric Mckenzie

Being of m8xed heritage, born a Christian, converted to Islam, grandfather of a beautiful girl who has struggled with her sexuality and tride to commit suicide on numerous occasions.

Just recovered from a terminal diagnosis of bladder cancer, given the all clear last week, so after almost 3 years of being ill, I am now eager to get back into the work front

Eric Mckenzie   

Top-Performing Sales & Marketing Leader

A standout senior Sales & Marketing professional with a strong growth mindset. Brings +20 years of cross sector experience, B2B and B2C. Consistently outperforms targets, going the extra mile as standard. Pivotal role in growing a plantation business from zero to US$14m t/o pa over the past 6 years, notably driving set up of a world class sales and marketing function with a 60-strong telemarketing team. Previously increased average sales volume of a hospitality brand by 50% within just 4 months having transformed sales and marketing approaches. Sold to large multi-national, global organisations as owner of a data stream network business. Excels at strengthening core business, while pursuing new business opportunities. Leads with an engaging management style that gets respect and results. Thrives in fast paced environments. Now seeking a UK role.  

Key Skills & Strengths 

SALES: Proven track record of strategic business development and increasing sales volume. Sets highly effective sales strategies, taking into consideration current thinking on tactical sales approaches. Consistently achieves demanding targets. History of negotiating and securing big, £multi-million wins. Experience of regional/national sales management.  

MARKETING: Accustomed to delivering a multi-channel, data-driven marketing activities, incorporating digital platforms and telemarketing. At the forefront of various creative ideas and key messages that raised business profile, generated leads, fostered client acquisition and maximised the value of existing accounts.  

SENIOR LEADERSHIP: Considerable experience at senior level, including leadership of sizeable teams and full P&L ownership. Thrives at the interface of strategy development and business planning. Sees the bigger picture and spots opportunities. Forward thinking and results focused. Strong financial and legal acumen.  

RELATIONSHIPS: Expert in building productive relationships through networking and cold calling. Astutely pinpoints strategic stakeholder requirements to ensure the value proposition is conveyed in a compelling way. History of onboarding and retaining long term, priority customers. Capably builds consensus and overcomes objections. 

PEOPLE MANAGEMENT: Creates a leadership pull that people engage with. Particular strength in addressing underperformance. Promotes a high-achievement culture with an emphasis on synergy, communication and teamwork. Maximises potential with training and development as needed.  

Career History 

SALES & MARKETING DIRECTOR | Plantations International - Indonesia            2014 - 2021

Plantations International is a multinational plantation and farm management company, specialising in providing sustainable agricultural and forestry “agroforestry” management services for its clients. Major role in the setup and ongoing growth of this foreign owned company operating commercial activities in Indonesia under Indonesian law. Managed land purchase, leased office premises, established robust financial protocol, procured a VOIP/internet supplier and developed a sound operating model (HR/admin/sales admin/accounting). Leader of a multinational, +100-strong team of sales and marketing managers, with indirect accountability for local sales staff and a marketing call centre team. Scope includes P&L ownership.

• Key impetus behind on target business start-up, liaising with government departments and stakeholders to ensure operations were in line with required business propriety and regularity, including company registration and licences.  
• Growing the business, from zero to US$24m t/o pa in 2020 (monthly sales of US$1.5m-US$2m), by devising a highly effective, well-targeted sales and marketing strategy, incorporating digital, telemarketing and networking.   
• Building credibility for the business by establishing a collaboration agreement with Instiper University (Indonesia’s #1 agricultural university), working with a prominent Agricultural academic and Asia’s #1 Gaharu Tree specialist. 
• Achieving exceptional client acquisition outcomes (1200 qualified booking per month) having implemented a predictive call centre (80 agents) with a ‘live confirmation’ telemarking system unique to Indonesia, generating quality bookings. 
• Driving synergy between sales and marketing functions, inclusive of web presence and sales collateral, ensuring complete consistency in brand and approach.  
• Leveraging relationships with government agencies to advance business goals, notably liaising with the Financial Services Authority to ensure selling of product complied with all requirements. 
• Maximising the performance and potential of the marketing team, resulting in a book to show rate of +90% and a closing percentage of between 19-24%. 
• Enabling further business expansion, generating the funds the business needed to open new plantations in Malaysia - Agarwood Trees and Durian Trees.  
• Setting the gold standard for sales and marketing, with new sales offices in Singapore and Kuala Lumpur replicating the exact same marketing and sales method as created in Jakarta.  
• Maintaining positive sales numbers in spite of the Covid-19 pandemic, keeping operations going outside of lockdown. 

PROJECT DIRECTOR SALES & MARKETING | Ramayana & Co - Indonesia                                                          2006 - 2013 

Handpicked by the CEO to restructure the Real Estate Division of this Balinese hospitality brand with approx. t/o of US$50m. Since Jan 2011, tasked to rebuild and optimise the Regent Vacation Club arm of the business, with full P&L responsibility. Led a team of approx. 60 staff (20 sales, 30 telemarketers, 10 admin). Reported to CEO of holding company. Day to day scope included reporting/analysis, forecasting, training, forecasting/prospecting, marketing/promotions and people management. 

• Key driving force behind the Regent Vacation Club acquisition (US$1m per month), increasing club inventory and accelerating cashflow, enabling further portfolio growth.  
• Increased average sales volume of the Regent Vacation Club by 50% within just 4 months having transformed the sales and marketing department leading to doubling of leads.  
• Capitalised on opportunities generated by the changing tourist market in Bali, including creating marketing arms in China and Korea focused on sales pre-booked tours and activities, generating substantial additional revenue. 
• Grew sales volume from US$4.8m, to +US$12m in 12 months, an increase of 169%, primarily by opening two additional sales decks and initiating an in-house sales operation more focused on client needs.  

OPERATIONS DIRECTOR - SALES & MARKETING | Intelligent Voice & Data - UK                                                2004 - 2006 

Set up and scaled a successful sales business, latterly with a t/o of £15m and 38 staff. The business provided large bespoke data stream networks to large multi-national and global organisations; an avenue that had previously been taken for granted by established companies such as British Telecom. Took charge of all aspects of running the business, while maintaining hand on involvement in sales activities and oversight of technical installations. Remit included strategic planning, financial/legal aspects, relationship building, contract negotiation and marketing initiatives.  

• Achieved a sales volume of between £1.2m - £2m per month by developing highly effective sales and marketing strategies that took advantage of opportunities and mitigated threats.  
• Won two huge global contracts with Color Matrix (+£2.4m) and Glen Dimplex (+£1.5m), both solutions were driven by VOIP and private networks via the global MPLS.  
• Built and sustained a strong team culture of high performance, with individuals motivated to achieve stretching but achievable goals.  
• Conceptualised a robust sales model with a focus on selling the product at the best possible price while generating the biggest proportion of revenue via call volume plans and finance commission. 
• Successfully retained all key accounts by driving a customer centric ethos, with customers regularly contacted and competitive advantage continually monitored.  

Earlier Career Summary  

Spent 6 years in HM Armed Forces 2nd Battalion Royal Regiment of Fusiliers, attaining the rank of Major. Successfully transitioned to the civilian world, joining Club Riviera Timeshare. Enjoyed regular promotion in reflection of results, culminating in appointment to European Sales & Marketing Director. Subsequently worked for Petchey Leisure Clube Praia Da Oura as Project Director- Sales & Marketing, in full operational control of a 25-strong team servicing +700 units.  

Other Roles

Owner of a coal mining/trading consulting business, PT Satria Sarana Abadi Group, since 2014, part-time basis alongside main career. The business provides surety to foreign buyers of Indonesian coal, giving them the confidence to trade in a market with a strong reputation for corruption. Leader of 3 direct reports with oversight of a greater team of 13. Figurehead of the commodities business, emphasising corporate social responsibility, including environmental protection and safety. 

Volunteering 

Worked with 3 orphanages in Jakarta during time in Indonesia, assisting with fundraising, supporting educational needs and arranging enrichment activities with a focus on raising aspirations and overcoming disadvantage.  

Education 

BA (Hons) Degree in History - 2.1 

Newcastle University, UK 

Additional Information   

Eric Mckenzie   

Top-Performing Sales & Marketing Leader

A standout senior Sales & Marketing professional with a strong growth mindset. Brings +20 years of cross sector experience, B2B and B2C. Consistently outperforms targets, going the extra mile as standard. Pivotal role in growing a plantation business from zero to US$14m t/o pa over the past 6 years, notably driving set up of a world class sales and marketing function with a 60-strong telemarketing team. Previously increased average sales volume of a hospitality brand by 50% within just 4 months having transformed sales and marketing approaches. Sold to large multi-national, global organisations as owner of a data stream network business. Excels at strengthening core business, while pursuing new business opportunities. Leads with an engaging management style that gets respect and results. Thrives in fast paced environments. Now seeking a UK role.  

Key Skills & Strengths 

SALES: Proven track record of strategic business development and increasing sales volume. Sets highly effective sales strategies, taking into consideration current thinking on tactical sales approaches. Consistently achieves demanding targets. History of negotiating and securing big, £multi-million wins. Experience of regional/national sales management.  

MARKETING: Accustomed to delivering a multi-channel, data-driven marketing activities, incorporating digital platforms and telemarketing. At the forefront of various creative ideas and key messages that raised business profile, generated leads, fostered client acquisition and maximised the value of existing accounts.  

SENIOR LEADERSHIP: Considerable experience at senior level, including leadership of sizeable teams and full P&L ownership. Thrives at the interface of strategy development and business planning. Sees the bigger picture and spots opportunities. Forward thinking and results focused. Strong financial and legal acumen.  

RELATIONSHIPS: Expert in building productive relationships through networking and cold calling. Astutely pinpoints strategic stakeholder requirements to ensure the value proposition is conveyed in a compelling way. History of onboarding and retaining long term, priority customers. Capably builds consensus and overcomes objections. 

PEOPLE MANAGEMENT: Creates a leadership pull that people engage with. Particular strength in addressing underperformance. Promotes a high-achievement culture with an emphasis on synergy, communication and teamwork. Maximises potential with training and development as needed.  

Career History 

SALES & MARKETING DIRECTOR | Plantations International - Indonesia            2014 - 2021

Plantations International is a multinational plantation and farm management company, specialising in providing sustainable agricultural and forestry “agroforestry” management services for its clients. Major role in the setup and ongoing growth of this foreign owned company operating commercial activities in Indonesia under Indonesian law. Managed land purchase, leased office premises, established robust financial protocol, procured a VOIP/internet supplier and developed a sound operating model (HR/admin/sales admin/accounting). Leader of a multinational, +100-strong team of sales and marketing managers, with indirect accountability for local sales staff and a marketing call centre team. Scope includes P&L ownership.

• Key impetus behind on target business start-up, liaising with government departments and stakeholders to ensure operations were in line with required business propriety and regularity, including company registration and licences.  
• Growing the business, from zero to US$24m t/o pa in 2020 (monthly sales of US$1.5m-US$2m), by devising a highly effective, well-targeted sales and marketing strategy, incorporating digital, telemarketing and networking.   
• Building credibility for the business by establishing a collaboration agreement with Instiper University (Indonesia’s #1 agricultural university), working with a prominent Agricultural academic and Asia’s #1 Gaharu Tree specialist. 
• Achieving exceptional client acquisition outcomes (1200 qualified booking per month) having implemented a predictive call centre (80 agents) with a ‘live confirmation’ telemarking system unique to Indonesia, generating quality bookings. 
• Driving synergy between sales and marketing functions, inclusive of web presence and sales collateral, ensuring complete consistency in brand and approach.  
• Leveraging relationships with government agencies to advance business goals, notably liaising with the Financial Services Authority to ensure selling of product complied with all requirements. 
• Maximising the performance and potential of the marketing team, resulting in a book to show rate of +90% and a closing percentage of between 19-24%. 
• Enabling further business expansion, generating the funds the business needed to open new plantations in Malaysia - Agarwood Trees and Durian Trees.  
• Setting the gold standard for sales and marketing, with new sales offices in Singapore and Kuala Lumpur replicating the exact same marketing and sales method as created in Jakarta.  
• Maintaining positive sales numbers in spite of the Covid-19 pandemic, keeping operations going outside of lockdown. 

PROJECT DIRECTOR SALES & MARKETING | Ramayana & Co - Indonesia                                                          2006 - 2013 

Handpicked by the CEO to restructure the Real Estate Division of this Balinese hospitality brand with approx. t/o of US$50m. Since Jan 2011, tasked to rebuild and optimise the Regent Vacation Club arm of the business, with full P&L responsibility. Led a team of approx. 60 staff (20 sales, 30 telemarketers, 10 admin). Reported to CEO of holding company. Day to day scope included reporting/analysis, forecasting, training, forecasting/prospecting, marketing/promotions and people management. 

• Key driving force behind the Regent Vacation Club acquisition (US$1m per month), increasing club inventory and accelerating cashflow, enabling further portfolio growth.  
• Increased average sales volume of the Regent Vacation Club by 50% within just 4 months having transformed the sales and marketing department leading to doubling of leads.  
• Capitalised on opportunities generated by the changing tourist market in Bali, including creating marketing arms in China and Korea focused on sales pre-booked tours and activities, generating substantial additional revenue. 
• Grew sales volume from US$4.8m, to +US$12m in 12 months, an increase of 169%, primarily by opening two additional sales decks and initiating an in-house sales operation more focused on client needs.  

OPERATIONS DIRECTOR - SALES & MARKETING | Intelligent Voice & Data - UK                                                2004 - 2006 

Set up and scaled a successful sales business, latterly with a t/o of £15m and 38 staff. The business provided large bespoke data stream networks to large multi-national and global organisations; an avenue that had previously been taken for granted by established companies such as British Telecom. Took charge of all aspects of running the business, while maintaining hand on involvement in sales activities and oversight of technical installations. Remit included strategic planning, financial/legal aspects, relationship building, contract negotiation and marketing initiatives.  

• Achieved a sales volume of between £1.2m - £2m per month by developing highly effective sales and marketing strategies that took advantage of opportunities and mitigated threats.  
• Won two huge global contracts with Color Matrix (+£2.4m) and Glen Dimplex (+£1.5m), both solutions were driven by VOIP and private networks via the global MPLS.  
• Built and sustained a strong team culture of high performance, with individuals motivated to achieve stretching but achievable goals.  
• Conceptualised a robust sales model with a focus on selling the product at the best possible price while generating the biggest proportion of revenue via call volume plans and finance commission. 
• Successfully retained all key accounts by driving a customer centric ethos, with customers regularly contacted and competitive advantage continually monitored.  

Earlier Career Summary  

Spent 6 years in HM Armed Forces 2nd Battalion Royal Regiment of Fusiliers, attaining the rank of Major. Successfully transitioned to the civilian world, joining Club Riviera Timeshare. Enjoyed regular promotion in reflection of results, culminating in appointment to European Sales & Marketing Director. Subsequently worked for Petchey Leisure Clube Praia Da Oura as Project Director- Sales & Marketing, in full operational control of a 25-strong team servicing +700 units.  

Other Roles

Owner of a coal mining/trading consulting business, PT Satria Sarana Abadi Group, since 2014, part-time basis alongside main career. The business provides surety to foreign buyers of Indonesian coal, giving them the confidence to trade in a market with a strong reputation for corruption. Leader of 3 direct reports with oversight of a greater team of 13. Figurehead of the commodities business, emphasising corporate social responsibility, including environmental protection and safety. 

Volunteering 

Worked with 3 orphanages in Jakarta during time in Indonesia, assisting with fundraising, supporting educational needs and arranging enrichment activities with a focus on raising aspirations and overcoming disadvantage.  

Education 

BA (Hons) Degree in History - 2.1 

Newcastle University, UK 

Additional Information