Esther Oliver

I am a friendly, enthusiastic and creative marketing professional with extensive experience supporting campaigns, increasing brand awareness, and creating diverse content. I enjoy the attention to detail required to develop ideas from inception to completion, and my results-driven approach ensures I produce engaging content and support the team in any way possible. Being a fast learner has developed my adaptability within the workplace. 

During my time at a leading UK garden centre, I excelled in diverse marketing responsibilities and demonstrated exceptional relationship-building skills. I developed connections with various departments, gaining valuable insights into their operations and customers' expectations. This understanding helped me create engaging content and successfully market four stores and organise events such as a £1 million light trail.

As a dedicated member of the marketing team, I consistently aimed to exceed set targets. I managed all social media accounts, focusing on driving growth and linking sales through regular and engaging posts. I also designed and managed email marketing campaigns in collaboration with department buyers, highlighting new products and promotions while adhering to brand guidelines. Additionally, I contributed to the rebranding process, working closely with the brand manager to implement changes across physical stores and digital platforms.

I reviewed and improved content strategies by making data-driven decisions to optimise engagement and reach. I produced captivating videos showcasing product development, store refurbishments, and other brand-related content. I supported the brand manager with in-store signage and digital asset creation to maintain consistent messaging and visuals.

Collaborating with the Head of Brand & Digital, I organised and marketed events and products across four stores. This involved coordinating with various departments, creating promotional materials, and ensuring effective marketing to drive attendance and sales. I managed ticket structures and uploads, generating accurate and up-to-date information for a seamless customer experience. Regular reports on social media accounts and event sales were generated to drive growth and understanding.

I also handled the creation and management of paid advertisements within designated budgets, working closely with an outside agency for Google paid adverts. Utilizing my understanding of search engine optimisation (SEO), I created engaging blog content across various topics to meet SEO requirements. Additionally, I assisted with website updates and streamlined the consumer journey.

I have led photoshoots and video shoots to maximise their potential and achieve on-brand results. My diligent work ethic, strong teamwork, and communication skills make me a valuable asset to the team and the organisation as a whole.

University of Worcester, BA Advertising 

I spent 4 years at university, the first year was spent studying accounting before switching to study marketing.