Fatemeh Semsarieh

• Amanda Florist – UI/UX Designer (2021) – Contractor – Designing a menu and check-out florist application to assist people in ordering their desired flowers quickly and easily (Amanda Florist).
        o Conducting quantitative research by using online surveys and Google Forms to observe any pattern and                     similarity in what the potential users may want
        o Conducting qualitative research by preparing the right and unbiased questions for user interviews and                       stakeholder interviews
        o Competitive Analysis to grasp the weakness and strengthen current potential competitors
        o Creating personas, empathy maps, user flow, and journey maps for defining the main pain points of target                 users
        o Prototyping by designing high-fidelity UI in Figma
        o Creating accessibility by taking the advantage of typography, contrast, iconography, and right images

• TMD – UI/UX Designer (2021)–  Redesigning of TMD Media (Marketing Agency) website and application (TMD Media Website, TMD Media Application).
        o Analysis of the existing version of the website and application to find the pinpoints
        o Using more icons and images to meet accessibility features
        o Improvement of user flow by taking advantage of card sorting to build a robust information architecture
        o Prototyping by designing high-fidelity UI in Adobe Xd
        o Using assets (fonts, graphics, buttons, background styles) that more match the branding style to create visual          unity
   
• Graphic Designer – Dot Design (2020 – Present)
  • Created advertisements, custom illustrations, wallpapers, logos, menus, business cards, and brochures in Illustrator and Photoshop.
  • Promoted client events and campaigns by designing posters, flyers, collaterals, social media posts, motion graphics, web pages, videography, presentations, and other promotional materials with a 100% record of meeting deadlines.
  • Worked with, the product marketing team, UX designers, and senior graphic designers to design high-quality assets according to the brands' guidelines to meet the expectations of customers.
• Freelancer Graphic Designer (2019­ – 2020)
  • Promoted products by designing packaging style, logo, motion graphics, branding, and graphic packs.
  • Editing Images and Videos for different purposes.
  • Advised and applied design principles, typography, color theory, and color psychology to clients' promotional materials to improve their brand Identity.
• Artistic Painter (2014 – 2019)
• Painting Teacher – Valaniya Gallery and Amaaj Gallery (2016 – 2019)
• Holding solo and group exhibitions – Amaaj and Valaniya art Galleries (2016 – 2019)

Foundations of UI/UX Design – Coursera (2022)

Become a User Experience Designer – LinkedIn Learning (2022)

Adobe XD Essential Training: Prototype – LinkedIn Learning (2022)

Adobe XD for Designers – LinkedIn Learning (2022)

After Effects for UX Design – LinkedIn Learning (2022)

Figma for UX Design – LinkedIn Learning (2022)

Figma Essential Training: The Basic – LinkedIn Learning (2022)

Motion Graphics – Pouyaandish Institute(2021)

Adobe Photoshop –  Pouyaandish Institute (2018)

Professional and Elementary Painter – Technical and Vocational Training Organization (2017 – 2018)

Master of Computer Architecture – Tabriz Azad University – GPA: 4/4 (2017 – 2019)

Bachelor of Computer Engineering – University of Tabriz – GPA: 3.12/4 (2011 – 2015)