Floriana Morello

A detailed-oriented Event planner with experience in managing the operational planning of corporate and social events(100+ annually). Planned and managed high volume of events from small meetings, seminars and social gatherings, to large-scale Conferences, Exhibitions, Networking Receptions, Gala and Awards Dinners, Graduation and Christmas Parties (400+ attendees)for big Corporate Clients and Institutions achieving great customers' feedbacks. Expertise in building strong relationships with client to enhance their experience, exceed their expectations, by finding creative solutions and secure customer retention. Great experience in the development and implementation of BEOs, Floor Plans, Administration tasks (including event billings, PO, invoices) with extensive ability to multi-task, prioritise heavy workloads and still ensure attention to detail.

The Waldorf Hilton London Sept 2021 - Apr 2022

Conference and Events Sales Executive

Accomplishments: Responsible for receiving and converting high volume of incoming enquiries to achieve targets and maximize revenue. Managing events schedule to maximize yield, focusing on up-selling approach, negotiation. Expert in building strong relationships with clients to fully understand their needs, producing events proposals, conduct appealing hotel site visits and producing final contracts to secure the business.

The Waldorf Hilton London Apr 2022 - Present

Events Planning Executive

Responsible for the successful event planning and overall execution of both small and large-scale Corporate and Social Events, interacting frequently with clients to learn about their needs and develop relationships to earn repeat and expanded business. Focusing on proactively proposing ideas to improve provided services and event quality as well as handle any arising issues in the lead up to the event and on the event day. Instrumental in meeting tight deadlines, achieving 99%+ client satisfaction.

Accomplishments: Managing the planning of multiple successful events simultaneously for high profile Corporate clients (e.g. Amex, EY, Amazon) and social gathering customers, always achieving great customers feedbacks. Production of detailed BEOs including client's event requirements, event floor plans, billings, commission invoices and POs always in timely manners and focusing on a strong attention to details. Design and produce of bespoke Events collaterals, including name place cards, menus, table plans. Experienced in arranging facilities and handling all event's details, including: décor, catering, logistics, entertainment, VIP amenities, AV equipment by liaising with trusted suppliers. Conducting planning meetings, menu tastings, site visits and pre-con meetings, as well as post-event evaluation meetings to measure the success of the event and reconcile the finances. Ensuring compliance with supplier's health and safety obligations (PLI, PAT, Risk Assessments). Extensive knowledge of Microsoft Office and hotel property management systems(Delphi, R&I, ONQ). Managing extensive groups rooming lists, creating reservations, group resume, detailed billing instructions and handling all group special requirements.

Event Academy, London. Jan 2020 - July 2021

King's College, London. Sept 2016- Dec 2016

University of Studies Milano-Bicocca (Italy). Sept 2012 - Mar 2015

Postgraduate Diploma in Event Management for Marketing and Communications (level 7)

Diploma in Event Management with PR, and Social Media Modules

Master’s degree in Tourism, Territory and Local Development

Education

University of Studies of Palermo (Italy). Sept 2007 - Mar 2012

Bachelor’s Degree in Modern Languages and Cultures