
Francesca Aveyard
Technology / Internet
About Francesca Aveyard:
Certified Product Manager with 6 years’ experience identifying new revenue opportunities, framing user-centric solutions and delivering high-impact products to drive value. Collaborative leader, recognised for leading with clarity, purpose and authenticity.
Experience
- Innovation lead, identifying new technologies to drive revenue and engagement e.g. using GenAI to increase personalisation
- Reduced annual contact rate -5% through identifying user problems and defining scalable solutions grounded in insights
- Spearhead concept validation through iterative prototyping and user testing, enabling rapid go/no-go decisions
- Deliver strategic product roadmaps and business cases for new product features - contributed to +4% EBIT growth YoY
Education
Product Management Certified with the Product School as of 2025
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