Gabrielle Arthur

As a creative and driven professional, I thrive on crafting innovative campaigns that connect with audiences on an emotional level. With a strong background in marketing and a passion for storytelling, I bring a blend of strategic thinking and a collaborative approach to every project. I believe in the power of authenticity and creativity to inspire both in life and in work.

Let me know if you'd like any adjustments!

Marketing Manager 

Revolution bars group

2022 - 2024

Campaign Strategy: Develop multi-channel strategies to meet marketing goals.

Menu Development: Align menus with brand identity and customer engagement goals.

Process Optimization: Streamline operations to improve team efficiency.

Critical Path Management: Lead project calls to ensure timelines and accountability.

Photography Coordination: Plan shoots and shot lists to reflect brand essence.

Partnership Collaboration: Create co-branded campaigns with alcohol partners.

Brief Creation: Write clear, inspiring briefs for staff and stakeholders.

Printed Stock Management: Manage printed inventory for marketing efforts.

Reporting: Generate performance reports and analyze campaign outcomes.

Copywriting: Produce engaging content for marketing materials.

Third-Party Management: Coordinate with external agencies for marketing execution.

Budget Oversight: Plan and manage budgets effectively.

Team Leadership: Oversee approvals, team well-being, and workload management.

The Range 

Marketing Executive

2019 - 2021

Campaign Strategy: Create and execute comprehensive strategies to meet marketing objectives.

In-store POS Management: Oversee a £200,000 budget, from briefing to stakeholder approvals.

Marketing Calendar: Develop and manage calendars, ensuring timely execution through critical path processes.

Sales Growth: Drive sales and engagement, achieving results like a 172% increase in Valentine’s Day sales.

Print Supplier Optimization: Improve quality and reduce costs by onboarding new print suppliers.

Print Ordering Platform: Implement automated systems for efficient stock management.

Campaign Photography: Coordinate and direct photography to align with campaign needs and brand identity.

Campaign Design: Guide campaign design to ensure brand consistency and objective alignment.

Offline Communication: Manage offline activities, including Christmas music licensing and print materials.

Product PR: Support PR efforts, including agency onboarding and securing high-profile placements like This Morning.

Bachelor of Arts, 2.1, Marketing, University of Gloucestershire