
Giorgio Cattano
Sales
About Giorgio Cattano:
Currently leading the UK wholesale expansion for Italy’s top frozen food manufacturer, I manage multimillion-pound portfolios and deliver tailored training, pricing, and growth strategies. I’ve been in the Food industry for over a decade, honing my skills under the leadership of some of the best brands in the World
Experience
Key Achievements
- Delivered 18% revenue growth across national accounts at GCL Food Ingredients
- Managed £2.5M territory at PepsiCo, launching 871 SKUs in under 6 months
- Led UK expansion and strategic wholesaler growth at Surgital (premium frozen meals)
- Founded and scaled a UK-based Sicilian food startup with direct B2B and B2C sales
- Fluent in CRM systems: Salesforce, Hubspot, Datafile
Key Skills
- National Account Management & Sales Strategy
- CRM & Commercial Process Improvement
- Contract Negotiation & B2B Relationship Building
- Team Coaching & Cross-Functional Collaboration
- Fluent in Italian and English | Culturally adept with Mediterranean food and wine sector
Education
WSET level 2.
WSET level 3
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